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Just last month at our online SuperSummit I discussed with Catherine Flynn why first-party data might be the most valuable asset for Marketers. I still believe this to be true, but here as an argument why zero-party data might be your most valuable asset in 2025. As the industry moves away from third-party cookies, many marketers are looking into cookieless tracking solutions to understand customers and measure marketing efforts. Unlike third-party data, zero-party data isn’t reliant on tracking user behavior across different websites. It’s a more direct and privacy-respecting approach that allows you to build customer trust and loyalty. If zero-party data isn’t at the top of your list, maybe it’s time to rethink your strategy if you want to reap the following benefits: 👉 Shared by the customer intentionally: This data is highly valuable because it’s directly from the source, and it provides accurate insights into customer preferences, behaviors, and intentions. 👉 Deliver personalized experiences: Zero-party data provides a wealth of information that can be used to create highly personalized experiences. You can improve customer satisfaction and engagement by tailoring marketing messages, product recommendations, and customer service interactions to individual preferences. 👉 Ensure data accuracy: Unlike third-party data, which can be inaccurate or incomplete, zero-party data is directly from the source. This means you’ll have accurate and reliable customer information, leading to more effective marketing campaigns and better decision-making. 👉 Ensure data privacy: By obtaining explicit consent from customers and being transparent about how their data will be used, businesses can build trust and comply with data privacy regulations. Nice summary by my colleague Jack Bitcon: https://lnkd.in/dnhWCxBi

#marketinginsight First-Party Data is Critical: As data privacy concerns increase and regulations tighten, brands are facing significant limitations on tracking and targeting users through third-party cookies. Many browsers, including Google Chrome, plan to phase out third-party cookies soon, which has made it essential for companies to shift their focus to first-party data collection. Here’s how brands are adapting and why first-party data has become so vital: Data Privacy and Compliance With stricter regulations like the GDPR in Europe and the CCPA in California, companies are legally obligated to protect consumer data and limit how it’s used. First-party data—information collected directly from customers (e.g., email addresses, purchase history, and preferences)—is seen as a safer and more reliable alternative. Using first-party data helps brands remain compliant while still delivering personalized experiences. Building Trust with Consumers Consumers are becoming more selective about which brands they share their data with. By being transparent about how data is collected and used, companies can build trust with their audience. For instance, brands that clearly explain the value customers get from sharing their information—like more relevant product recommendations, personalized offers, or exclusive content—are more likely to foster long-term relationships. Better Data Quality and Relevance Unlike third-party data, which is often aggregated from various sources and can be inaccurate or outdated, first-party data is directly collected from interactions with the brand, ensuring its relevance and timeliness. This high-quality data allows companies to create precise customer profiles and tailor their marketing efforts more effectively. Effective Personalization First-party data enables brands to segment their audience based on real customer insights, such as purchase behavior, browsing patterns, and preferences. This helps marketers develop hyper-targeted campaigns and product recommendations that resonate on a personal level, increasing customer engagement and satisfaction. Long-Term Competitive Advantage Companies that prioritize building and utilizing a robust first-party data strategy are positioning themselves for future success. By owning and managing their own data assets, brands can create sustainable customer relationships that don’t rely on third-party intermediaries. This independence from third-party data sources makes it easier for brands to adapt to changing privacy regulations and shifts in consumer expectations. To make the most of first-party data, brands are implementing tools like customer data platforms (CDPs) to consolidate and analyze data across multiple channels, as well as investing in loyalty programs, content subscriptions, and interactive experiences to encourage users to willingly share their information. #marketing #evolving #socialmediamarketing #digitalmarketing #firstpartydata #viral #learn #insight

✨ The Future of E-commerce Data Is Personal: Why 2025 Will Change Everything Here's a wake-up call: 99% of marketers are scrambling to find alternatives to third-party cookies. The old way of understanding customers is disappearing – fast. 📊 But smart brands are already ahead of the curve, combining two powerful data sources: -Zero-party data (what customers tell you directly) -First-party data (how customers actually behave) Together, they're revolutionizing personalization 🤔 Why does this matter right now? •85% of marketers say zero-party data is essential for personalization •48% of consumers trust brands more when they collect zero-party data Here's how leading brands are mastering this shift: 🔹 Building Trust Through Transparency Stop guessing what customers want. Start asking them directly through quizzes, surveys, and preference centers. 🔹 Creating Complete Customer Profiles Combine what customers say they want with their actual behavior for truly personalized experiences. 🔹 Future-Proofing Their Strategy Privacy regulations are tightening. Brands collecting zero and first-party data are already prepared. ⚡️ The opportunity is massive. While others struggle with disappearing cookies, forward-thinking brands are building deeper, more trusted relationships with their customers. Ready to transform your approach to customer data? 🔗 Dive into our comprehensive guide on why integrating zero-party and first-party data will be essential for e-commerce success in 2025! #Ecommerce #DataStrategy #CustomerExperience #Personalization #DigitalMarketing #Privacy

✨MarTech recent article shares: 3 ways to future proof your business with #FirstPartyData - Here’s my 3 points on the article & what I see as critical elements for success in the future with your customer and business data! 🫵 🚀 For those who have been following me, you’ll see how long I’ve been preaching the future of 1st party & that data marketing is here, but as Google deprecates the cookie, you’ll need to think about strategy carefully. 🤔 “As the digital landscape shifts, embracing first-party data isn’t just an option; to me it’s the cornerstone of future-proof marketing.” This insight captures the essence of our journey towards a user-centric future. 🌟Affordable Access to First-Party Data 🌟 We’re breaking down barriers to make leveraging your own data both simple and affordable. “The loss of third-party cookies will inevitably lead to a decrease in the attributable data we all will have access to,” yet it opens the door to deeper, more meaningful customer interactions. Our platform ensures that every brand, regardless of size, can harness this opportunity with a very low barrier to entry, onboarding & data implementation strategy. This is one thing I feel will be important as brands seize the opportunity to build a cookieless strategy, and not all companies will have the funding to stand up a 1m a year CDP, and remember that still only solves a portion of the customer ecosystem. 💰 Privacy as Priority 🔐 In today’s era, trust and transparency are not just buzzwords; I’m being very serious here. 😐Privacy needs to be the very foundation of the industry’s approach. Our tools are designed from the ground up to ensure privacy-compliant data management, turning every interaction into a contextual path to privacy. 🔐 Data-Driven Personalization Made Simple & I mean simple is key💡 Unlock the potential of first party personalized journeys without the complexity or high costs traditionally associated with CDPs. A brand or media company doesn’t need just any tool; they need to build a strategy that at its core is a pathway to capture engaging, loyalty-building customer journeys. “In my opinion, Investing in a technical data infrastructure…is essential to a future-proofed martech stack.” - One ☝️ feeds the other🔂 Gartner & companies like Prohaska Consulting show us that - The future doesn’t wait.🚀 🌐If the future isn’t waiting neither should we. The market is evolving fast and this is just the beginning.🌟 #FutureOfMarketing #DataPrivacy #FirstPartyData #BeTheChange Share: Carsten Frien Yoshuan Feeney-Pastrana Brian May Brian Pasch, MA Joseph Reid Cedric Peillet Michael Lamb Mac Coddington Kelly Wittmann Gary Walter Bill Zadeits Allison Schiff Jesse McCambridge Steve Greenfield Mindy Buckalew Josh Axler, CFA Andrew Gonzales Neil Sweeney Naveen Jain IAB AdExchanger Michael P. Diliberto 💯 Shawn Burst https://lnkd.in/endfX6HX

Catch up with our latest blog posts: Exploring the Rise of Omnichannel E-commerce: A Shopify and WordPress Guide: Unlock the potential of omnichannel retail with our Shopify and WordPress guide.. Read more at https://lnkd.in/d_jWgt7w Mastering Content Management: Simplifying Web Development for All: Discover how our unique web development approach simplifies content management, making it accessible for everyone. Learn how tools like Advanced Custom Fields can transform your web management experience.. Read more at https://lnkd.in/d7jwZAWd Why Use a CMS? The Essential Guide to Content Management Systems for Your Website: Discover how a Content Management System can revolutionize your website design and management, making it easier, faster, and more secure. Learn why CMS is a game-changer for your online presence.. Read more at https://lnkd.in/d7kAa4Bj Effective Website Rebranding: Essential Strategies for a Successful Makeover: Discover essential strategies for effective website rebranding. Learn how to manage your web makeover seamlessly with our expert guide, ensuring alignment with market demands and customer expectations.. Read more at https://lnkd.in/d_krasyn

🚀 Project Highlight: Transforming E-Commerce Strategies with Data Analytics 🚀 I’m excited to share my latest project where I leveraged data analytics to optimize e-commerce strategies, improve customer engagement, and boost sales growth. Here’s a snapshot of what I accomplished: 📊 Datasets Analyzed: Ecommerce Orders: Detailed order information including products, quantities, prices, and shipping costs. Customer Profiles: Rich demographic data, membership status, spending history, and communication logs. 🔍 Key Insights: Customer Segmentation: Grouped customers into 'High Spender', 'Medium Spender', and 'Low Spender' categories. Time Intelligence: Analyzed and forecasted monthly and quarterly sales trends. Geographic Analysis: Visualized sales distribution across different countries to identify key markets. Order Frequency: Identified top repeat customers and their order patterns. Product Popularity: Tracked top-selling products over time. Customer Communication Analysis: Extracted common themes from communication logs to understand frequent issues and correlate with spending patterns. Customer Lifetime Value (CLV): Calculated CLV by considering order frequency, average order value, and customer tenure. 🛠 Dashboard Features: Comprehensive overview of total sales, order trends, and spending patterns. Interactive filters for dynamic data exploration by country, membership, and product type. Geographic visualizations to highlight sales distribution by country. Skills Applied: Data Analysis, Advanced Calculations, Predictive Analytics, Interactive Dashboard Creation in Tableau, Text Analysis. Explore the Dashboard: https://lnkd.in/gyRRmxB2 GitHub Repository: https://lnkd.in/g8-34aTf This project provided actionable insights that can significantly enhance e-commerce strategies, customer engagement, and sales performance. #DataAnalytics #Ecommerce #Tableau #CustomerSegmentation #PredictiveAnalytics #DataVisualization #ProjectShowcase #DataScience

Why is First-Party Data so impactful? Well, it is: 1. Relevant and accurate 2. Privacy compliant 3. Cost-effective 4. Enhances customer experiences First-party data is unique to your business, offering unparalleled insights into your customer base. BeLive's whitelabel solution for live commerce gives you access to a ton of first-party data points that you can use to optimize customer experiences and personalize marketing campaigns. There is so much potential. That's why we always say - it's a good time to go live and BeLive. #data #marketing #livestreaming Read more: https://hubs.li/Q02xmsxg0

Just came across this article and I agree that prioritizing first-party data isn’t just a future-proofing strategy—it’s a huge advantage. As third-party cookies fall into disuse, organizations with strong first-party data strategies will deliver more personalized, connected experiences, driving loyalty and ultimately growth. #DataPrivacy #CustomerExperience #Marketing https://lnkd.in/d26Cr-iW

What is the Difference Between Zero-Party Data and First-Party Data? In today's marketing and data analytics landscape, knowing your data types is essential to be able to provide the right marketing and actions. Here’s a breakdown of two key terms, recently asked of us at Immersifi: Zero-Party Data: Definition: Zero-party data is information that customers intentionally and proactively share with a company. This data is provided willingly, without any transactional necessity. ◾ Examples: Survey responses, feedback forms, and profile preferences are all part of zero-party data. At Immersifi, we enhance this with real-time insights: 🔸 Store Dwell Time: Benefits: Offers behavioral insights, evaluates store layout effectiveness, staffing adequacy, and marketing campaign performance. If dwell time decreases during promotions, it might indicate ineffective strategies. It also aids in authentic social media promotions, creating personalized marketing experiences. First-Party Data: Definition: First-party data is gathered directly by the company from its customers or users through their interactions across various touchpoints. This includes data from website visits and purchase transactions. ◾ Examples: Cookies tracking user behavior, purchase history from e-commerce platforms. 🔸 Benefits: This data provides a long-term view of user behavior and preferences, enabling personalized marketing and enhancing retargeting strategies. Key Differences: Source and Consent: Zero-Party: Requires explicit consent; customers volunteer information. First-Party: Often relies on implicit consent through usage agreements or privacy policies. Accuracy and Intent: Zero-Party: Generally more accurate as it's shared with specific intent. First-Party: Can be less accurate as it's inferred from behavior, possibly not reflecting current preferences. Collection Method: Zero-Party: Demands direct customer interaction. At Immersifi, sharing data leads to a more personalised and luxurious in-store experience. First-Party: Can be collected passively through digital footprints. Why It Matters: Understanding these data types is crucial for effective marketing, personalisation of services, and maintaining customer privacy. As privacy regulations tighten, zero-party data becomes increasingly valuable for ethical marketing, while first-party data helps engage with your audience authentically. #DataPrivacy #MarketingStrategy #CustomerInsights Baylea Davis Gina Anstee Hannah Fillis Stephanie Leo Antonia Barbarich Charlotte Kent Elise Karadjian Michelle Emmett Thina Desancic Fiona Heseltine Laura Bennett Deanna Depetro

The world will not be cookie-less like you may have planned for, but the strategies that brands built for gathering first party data shouldn't be tossed out either. With or without cookies, we know that first party data gives brands a competitive advantage and the ability to derive insights from your own consumers. In what ways have you pivoted since the shifting announcements of the cookie-less world? #cookies #data #dataanlaytics #firstpartydata