VideoAmp’s Post

Mint Mobile has released its new ad through Maximum Effort to push its affordable wireless plan. BUT if you are easily offended then perhaps avoid it as actor turned-marketer Ryan Reynolds uses some rather colorful language to get his message across. 🤬 We'll let Ryan explain. Read more here: https://lnkd.in/eZzhX7E8 #advertising #creative #worldcreativerankings

As part of our Admiration series, we tested the 55+ Plan ad from Mint Mobile! The ad performs really well, driving both sales and brand lifts for Mint as it follows some of the key rules of advertising: strong link to the brand, differentiation, and clear messaging... but most importantly, consistency across Mint's advertising! Here are the 3 Facts, 2 Learnings, and 1 Reflection https://lnkd.in/gwf4QuEA

Great insights at Adwanted UK Future of Brands on Wednesday, here are some of my key takeaways: 📺Linear TV is not dead, it provides a solid foundation. But once it plateaus the digital platforms deliver you incremental reach. With these two components together, AV is very much alive! 💻The blend of traditional and digital video is causing a disconnect, creating a gap in understanding consumer behaviour. The need for single source, unified measurement has never been greater 📊Clients must not shy away from a test & learn attitude. Boots’ Peter Grant said it perfectly, “Traditions are just experiments that worked” At Beatgrid we simplify measurement to give you a holistic view of consumer behaviour across all forms of TV. Reach out to start a new tradition!

Thoughts from a recent client meeting. You know when you know and it feels right when it feels right. Once trust is aligned sometimes you just got to take the leap and make the damn thing. Confidence is our ability to draw on past experiences to understand what’s required and how we can achieve the optimum result on screen. Pair that with clients excitement and passion, the only way is up. #islandrtv #tvproduction #advertising

This The Spec Sheet offering is a solution to a problem that many clients and agencies don't fully realise. There is a black hole that swallows time and resources chasing the right specs. Media companies generally suck at giving the creative agencies the right specs and when they do they offering them up in a spreadsheet that often needs hours to unpack. This means more time spent by all involve which means more cost to client. If your in this mess client, creative agency or media give this solution a look over.

Is Creative Wearout a Thing? We have the answers to the questions you’re being asked by clients and the quantitative insights to back it up that will be shared on September 11 with ABX Advertising Benchmark Index. Register for FREE here and unlock the keys to timeless radio creative: https://lnkd.in/eM5kwF85 #RadioWorks #abxadvertisingbenchmarkindex

It isn't too late to register for tomorrow's free RAB webinar called "Is Creative Wearout A Thing?". Information and registration can be found at https://lnkd.in/gcKCSc57. The webinar will be recorded for those who are not available to attend live. #radioadvertising #RAB #abxadvertisingbenchmarkindex #advertisinginsights #advertising #johnfix #radioworks

Think you've got what it takes to beat the creative geniuses in advertising. Got a bit of "Mad Men" in you. Now is your chance to prove it and win $1,000,000. Yup... Doritos needs you help. 😉 See below. #Advertising #Marketing #PublicRelations #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders @Doritos

Breaking the Loop👀Addressing the challenges of high ad frequency with SENTHILKUMAR V G, Sujay Ray, Nidhi Sood, Nikhil Kumar, #JyothirmayeeJT at the #e4mCTVConference. #e4mconference #connectedtv #ctvconference #advertising #audienceengagement #contentstreaming #tvadvertising #marketinginsights #digitaltransformation #mediaindustry #futuretrends

In the vast expanse of ad space, it's not about being everywhere - it's about being strategic. 🎯 Let's make every ad count. #StrategicAdvertising #WiseChoices https://bit.ly/3Ri60Fs