For over 25 years, ABX Advertising Benchmark Index has led the way in major ad effectiveness solutions. ABX has the largest syndicated global in-market advertising normative database (450,000+ ads tested) across all media types and channels, coupled with robust consumer and audience insights for making real-time informed business decisions every step of the way. We test thousands of in-market ads a week using the identical methodology to measure the effectiveness of ads and campaigns, while capturing current consumer data. The same methodology is used for pre-tests, measuring their effectiveness against in-market ads. The ABX Index™ score has been proven to correlate with Sales and increase Return on Ad Spend and Revenue. ABX is the developer of the award-winning Gender Equality Index™ (GEI), which is used by the ANA (Association of National Advertisers) in their SeeHer program by the name of GEM®. They work with some of the largest global brands and are research partners of the ANA/SeeHer, RAB, and OAAA. Contact Us: 347.443.8869 or info@adbenchmark.com
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ABX Advertising Benchmark Index reposted this
Releasing the creative power of OOH advertising is relatively simple when one considers the Seven Best Practices this eBook will present. Considering the incredible growth of the OOH advertising industry during the past two years, OOH is a very real ROAS treasure.
ABX Advertising Benchmark Index in Cox Media Group Inside Radio - "Fears Of Creative Wear Out In Radio Are Greatly Exaggerated" - https://lnkd.in/gJHqy-kt #radioworks #RAB #ABXAdvertisingBenchmarkIndex #RadioAdvertising #MultiMediaAdvertising
We hope you can join ABX Advertising Benchmark Index and John Fix (27-year Procter & Gamble veteran on Sept. 11th for the RAB sponsored webinar called "Is Creative Wearout A Thing?". #abxadvertisingbenchmarkindex #rab #radioworks #advertisingeffectiveness #advertisingwearout
Is Creative Wearout a Thing? We have the answers to the questions you’re being asked by clients and the quantitative insights to back it up that will be shared on September 11 with ABX Advertising Benchmark Index. Register for FREE here and unlock the keys to timeless radio creative: https://lnkd.in/eM5kwF85 #RadioWorks #abxadvertisingbenchmarkindex
Did you know that consumer brands are leaving trillions of dollars behind by ignoring Gen X women? Learn more in this ABX Advertising Benchmark Index blog post. https://lnkd.in/gA4PxXmK #abxadvertisingbenchmarkindex #ABX #GenXWomen #GenX #womenempowerment #diversity #advertisingeffectiveness #dove #unilever #TJMaxx #Amazon Dove Unilever Amazon TJMaxx
ABX Advertising Benchmark Index reposted this
Do highly creative ads always produce results? It depends on what the desired results are. ABX did a deep dive analysis of the highly creative new Flonase 'Bridgerton' video. https://lnkd.in/gVr8mKsC Haleon #bridgerton #haleon #flonase #abxadvertisingbenchmark #adeffectiveness
ABX Advertising Benchmark Index reposted this
Do highly creative ads always produce results? It depends on what the desired results are. ABX did a deep dive analysis of the highly creative new Flonase 'Bridgerton' video. https://lnkd.in/gVr8mKsC Haleon #bridgerton #haleon #flonase #abxadvertisingbenchmark #adeffectiveness
Do highly creative ads always produce results? It depends on what the desired results are. ABX did a deep dive analysis of the highly creative new Flonase 'Bridgerton' video. https://lnkd.in/gVr8mKsC Haleon #bridgerton #haleon #flonase #abxadvertisingbenchmark #adeffectiveness
ABX Advertising Benchmark Index reposted this
Global Forward-Looking and Tech-Savvy Marketing, Advertising, and New Business Development Expert | Purpose-Driven Advocate
Portraying women in a positive fashion in advertising is extremely important, especially since women drive 70-80% of all consumer purchasing decisions. In this ABX Advertising Benchmark Index blog, ABX identified four ads from the U.K., Germany, France and the U.S. Each ad had high ABX Index™ and ABX Gender Equality Index (GEI)™ scores. We also compared their impact on two critical KPIs – Reputation and Call-To-Action. https://lnkd.in/gzbSeGnE #genderequality #seeher #advertisingeffectiveness #abxadvertisingbenchmarkindex
ABX Advertising Benchmark Index reposted this
Testing and measuring ad performance is essential to help your brand drive ROAS across all media. ABX has a proven solution to increase revenue and profits.