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Do you know the difference between LinkedIn Business Pages and Showcase Pages? A Business Page is your company’s main profile, where you represent your entire organisation. It’s great for sharing updates, industry insights, company news, and building your brand. A Showcase Page is an extension of your Business Page, designed to focus on a specific product, service, or business unit. It allows you to create targeted content for a niche audience without cluttering your main page. For example, if your company provides both manufacturing solutions and renewable energy services, you can use Showcase Pages to separately highlight each division, tailoring the content to their respective audiences. #TechTalkTips #LinkedInStrategy

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