Michael Herriger’s Post

For consumer brands interested in reaching Roblox 77M+ daily active users, here's info on the user base's demographics: Age - How Old Are Roblox Players? Roblox's user base spans a wide age range, with a notable concentration of younger users from Gen Z and Gen Alpha: - Over 13 years old: 44.9 million DAUs (57.8%) - Under 13 years old: 32.1 million DAUs (41.3%) Gender - What Percentage of Roblox Players are Male and Female? Roblox boasts a nearly balanced gender distribution: - Male: 51% - Female: 44% - Unknown: 5% Geography - Where Are Roblox Players Located? Roblox's user base is globally dispersed, with significant representation across various regions: - US and Canada: 15.6 million DAUs (20.1%) - Europe: 20 million DAUs (25.7%) - Asia-Pacific (APAC): 17.2 million DAUs (22.1%) - Rest of the World (RoW): 18.7 million DAUs (24.1%) Interested in learning more about Roblox for brands? Follow me on LinkedIn. Join 1.3K+ subscribers to my Roblox + Brands newsletter: https://lnkd.in/gHTSeePQ #roblox

📊 The Roblox Demographic Shift – A Hidden Opportunity Did you know? The biggest audience on Roblox is no longer just kids! According to the latest Roblox Financial reports from December 2023, the age group of 17-24 years now dominates the platform with a whopping 23%. Why does this matter for brands and educators? 🎮 Roblox isn't just play - it's a new social media channel. By leveraging Roblox, you're not just capturing attention; you're building a community and fostering loyalty among the most coveted demographics. 🤝 Ready to pioneer into this untapped market? ✨ Connect with Lumily Labs and let's craft a Roblox experience that sets your brand apart. DM me for more info. #robloxmarketing #metaversemarketing #gaming #lumilylabs

🚫🚫 𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐑𝐨𝐛𝐥𝐨𝐱 𝐟𝐚𝐤𝐞 𝐧𝐞𝐰𝐬 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐡𝐞𝐚𝐫𝐝 🚫🚫 The real demographics might shock you 😱👇 ✨ Roblox has 70 million daily active users. According to data released by the platform itself, the majority of users are over 13 years old. What's even more interesting, the fastest growing age segment is 17-24. It has recorded 35% DAU YOY growth in Q1 2023. It represents 22% of the Roblox community ⚡ 𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧? 🔍 Don't think of Roblox as a platform that only reaches children. There's a huge number of older players you need to keep in mind when planning an in-game activation! For more myths about branding on Roblox and Fortnite, check out our full marketer's guide 👉 https://lnkd.in/d9eRDqCF #Gaming #GamingMarketing #InGameMarketing #InGame #Roblox #Fortnite

Roblox is growing up! Recent data shows that 46% of U.S. teens regularly play Roblox—up 48% in just one year. This data comes from a reliable survey of over 13,000 teens, with an average age of 15.8. As Roblox matures, brands should take notice. Just like YouTube did years ago, Roblox is attracting older players as technology and quality improve. For brands, this means you might be paying up to eight times more than you think to reach your audience. Why? Brands often pay for ad space in popular games, but analyzing demographic data from 80 games revealed a fourfold difference in age demographics. Some games have significantly more teenage players than others. This is crucial. Factors like gender, pricing, and traffic quality can greatly impact your marketing costs. Partnering with the wrong game could lead to overspending to reach your target demographic. As Roblox continues to evolve, we’re introducing Media Planning for Roblox Games. The data is clear, and it’s important to plan wisely. We can help you find the best game for your brand. #roblox #robloxdevelopment

Roblox: building blocks for brands or just pixelated product placement? Read into the nuances of targeting demographics, aligning interests, and delivering genuine collaborations in the Roblox world. Read the full article here: https://hubs.la/Q02sblB60 #Roblox #Gaming #Collaborations #Newsletter #IP #IPIntegration

Unlock the power of re-streaming and live clipping to increase reach and revenue in live sports, auctions, and online casino games. Share captivating content on platforms where your audience is most active to engage diverse demographics. Learn more: https://bit.ly/3SmLYcN #Video #livestreaming #livesports #liveauctions #iGaming #streamingmedia

The #metaverse is a new frontier that shouldn't be ignored.   It's a chance for legacy #financial institutions to create new revenue streams.   The key?   Creating platforms or experiences that:   ↳ Serve your existing customers ↳ Target new demographics ↳ Encourage user participation ↳ Are secure and reliable   Basically → Creating a digital ecosystem that serves a purpose (not just for novelty).   How do you see the metaverse evolving? Let me know ⬇️

Are you leveraging Roblox's immense potential in your marketing strategies? With over 70 million daily active users and 196 million monthly active users as of March 2024, Roblox offers an unparalleled platform for brand engagement, especially among younger #demographics. Consider these stats: Global Reach: Europe leads with 26.9% of daily active users, followed by Asia-Pacific at 23.1%. Engagement: Users spend billions of hours monthly on Roblox, making it a prime space for immersive marketing. Questions to ponder: How can your #brand create immersive experiences on Roblox? Are you #targeting the right demographics with your campaigns? What innovative strategies can you employ to stand out in this vibrant virtual world? Immerzo is strategically positioned to offer brand analytic tools to manage these campaigns and connect with top Roblox creators, ensuring your marketing efforts are both impactful and measurable. We are launching our platform soon, get in touch if you want to know more about it! #Marketing #Roblox #Metaverse #immersive #creator #opportunity

With shoppers doing more and more of their holiday hunting online, our Customer Development teams are following retailers as they build experiences that bridge the gap between ecommerce and brick-and-mortar trips — while also working to attract younger demographics. Learn how three key retailers tackled the holiday season with immersive virtual shops and how another is developing shopper-focused regional retail formats: https://lnkd.in/e4tNjwtY #retail #virtualreality #VR #holidayshopping #brandstrategy

With over 3.32 billion gamers worldwide, the demographics of gaming have shifted in exciting ways. From the rise of female gamers to the increasing number of players across all age groups, the gaming landscape is more diverse than ever. 🌍 Asia leads the way with 1.48 billion gamers, and we’re seeing major growth across Europe and North America too. Preferences are also changing – young male gamers lean towards action and shooter games, while female gamers dominate puzzle and simulation genres. Social interaction within games is at an all-time high, creating vibrant communities! The gaming industry is set to reach $282 billion by the end of 2024 – an incredible opportunity for developers to engage with these diverse audiences. Swipe through this carousel to explore the latest gaming demographics, preferences, and trends! Want to dive deeper? Check the link in the comments for more insights. #Gaming2024 #Gamers #GamingIndustry #DiversityInGaming #GameDevelopment #GamingTrends