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After the 1st session of the RisE program, it showed promise for how the rest of the course will go. As a proud client of WebEngage, this has to be one of the best initiatives they’ve taken, along with their existing projects like the weekly retention webinars and the quarterly magazines. Thank you, WebEngage and Sankalp Rohatgi, for a great session. Some points really caught my eye, and I have already started thinking about how I can implement them. Glue frequency: A pattern where a customer makes at least 4 purchases has an 80% chance of “sticking” around, hence the name “glue” frequency. Contribution margin: The actual earnings after excluding all incurred costs. Payback period: The point when you become profitable after acquiring a user. Initial investment/revenue generated per month from the user. Impact of retention: How even a 10% increase in retention can significantly benefit the business. Cost of retention vs. acquisition: Retaining a user is 7x cheaper than acquiring a new one. One thing that intrigued me and I’m really looking forward to learning more about is the MECE framework. I got an overview of it, and I hope there’s more to cover on this topic. Looking forward to the next session. #SORMRise2024

🚀 How did Rang De achieve a 26% boost in Monthly Active Users with WebEngage’s Journey Designer? Today, we highlight how RangDe unlocked remarkable growth and enhanced user engagement through personalized journeys powered by WebEngage. 📈 Key Achievements: 🔹 26% increase in Monthly Active Users 📊 🔹 26.6% uplift in email open rates ✉️ 🔹 7.7% growth in KYC conversions ✅ Ready to discover how RangDe transformed their user experience with WebEngage? Explore the full Impact Story below! 👇 #UserEngagement #ImpactStory #WebEngage #RangDe #RetentionSimplified🚀

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Learning from Session 5 of #SORMRise2024 Last Saturday, I attended another engaging session from WebEngage's RISE program, led by Harleen Bhatti Here are some key takeaways: 🔍 Finding Incremental ROI: Understanding and measuring incremental ROI is essential. Incremental ROI focuses on the additional revenue generated that wouldn't have occurred without the marketing intervention. This metric helps in optimising marketing spends, improving customer experience, and boosting overall marketing efficiency and profitability. 🧪 Experimentation & Testing: Iterative testing is fundamental. The process involves forming a hypothesis, testing it, analysing the results, and then iterating. Techniques like A/B testing, control groups, and universal control groups are important to identify what truly drives incremental returns. 📈 Optimising Abandoned Cart Conversions: Explored strategies to recover abandoned carts by understanding funnel stages, optimising nudge times and personalising communication based on user behaviour segments. For instance, testing different nudge times (e.g 4 hours vs. 6 hours) and channels (e.g. SMS for new users vs. WhatsApp for high-value users) can significantly impact conversion rates. 🛠️ Building Robust Attribution Models: Attribution is about assigning credit to various marketing touchpoints in a customer’s journey. Both single-touch (first-click, last-click) and multi-touch attribution models have their place, depending on the business context. For example, first-touch is great for brand awareness, while last-click suits longer sales cycles. 💡 Leveraging Data for Insights: Effective use of data to build and test hypotheses is crucial. Regularly revisiting and refining strategies based on data insights can lead to continuous improvement in marketing performance. 🔄 Life Beyond A/B Testing: While A/B testing is valuable, evolved systems now employ multivariate tests, allowing for more nuanced insights. For example, testing multiple variants of headers, footers, and key visuals simultaneously can lead to a more comprehensive understanding and optimisation. Thanks to Harshit Manocha ✨ Chirag Parmar and Shantanu Saha for such an insightful session. #WebEngage

I didn’t realize cohorts were this simple to understand and implement until Suraj Shetty brought this to light during the 3rd session of the RisE program by WebEngage. 🌟 He explained how customers within the same segment of behavioral and demographic characteristics can be very different people with different intentions for using your product. That’s where cohorts come into play. 🔍 Cohorts are basically groups of users who perform the same or similar actions or experience (segments) during any particular time period. 🕒 Cohorts = Segment + Time period Cohort analysis is a method to study the behavior and performance of a specific group of users over time. 📈 Key data points needed for the analysis include: Segments 🔄 Time Periods 📆 Metrics (KPIs) 📊 With cohort analysis, you can determine acquisition channels, user retention, and revenue retention month-over-month (MoM). Using segments, you can identify which groups of customers are the most profitable and align well with the company. 💡💰 Suraj Shetty also emphasized the importance of understanding the voice of the customer and how beneficial it can be for the brand, leading to higher retention. 🎤❤️ Interesting and excited to see what the rest of the program holds for me to learn. 🚀 #SORMRise2024

Absolutely thrilled to be part of the inaugural cohort of RiSE: Mastery in Retention by WebEngage! Key Takeaways: Payback Period: This metric is a great alternative to CLTV for tracking customer value. A shorter payback period ensures quicker recovery of marketing and CAC investments, creating a virtuous cycle for reinvesting in business growth. MECE framework to segment user cohorts (time-based, behavior-based, demographic) and define funnel stages (awareness, consideration, conversion, engagement, retention, churn) with distinct actions (onboarding, engagement, retention, re-engagement) for comprehensive OTT platform retention strategies. Personalized User Journeys Each user has a unique journey and must be treated accordingly. If they don’t respond to your strategies, it’s crucial to iterate and adjust your approach. A huge thank you to Sankalp Rohatgi for the invaluable insights and to Harshit Manocha, Shantanu Saha, Chirag Parmar, and the entire WebEngage team for organizing this. Excited for more sessions and to keep progressing with #SORMRise2024! #LearningJourney #CustomerRetention #WebEngage #BusinessGrowth #MarketingInsights

This Saturday was particularly productive as I participated in the "RISE: Mastery in Retention" program by WebEngage. This cohort-based program delves into the nuances of retention marketing. It was an insightful session by Sankalp Rohatgi , Head of Growth at Groww. Here are some key takeaways from Session : Payback Period : This metric indicates how quickly a business recoups its investment in customer acquisition. A shorter payback period means faster recovery of the initial investment. Payback Period= Initial Investment/ Average Monthly revenue from a user. MECE Framework: The Mutually Exclusive, Collectively Exhaustive framework helps create tailored retention strategies by considering the unique needs and behaviors of different user segments, leading to better retention rates. Glue Frequency: It refers to a pattern where after 4 purchases, there is an 80% chance that a customer will remain loyal to the business for an extended period, thereby boosting revenue. Real-Life Case Studies on Retention : Groww: Prevented churn during market fluctuations through educational messaging and engaging users with products beyond the core value proposition. Domino's: Retained high-spending customers on the app through their Cheesy Rewards loyalty program. A huge thanks to Chirag Parmar Harshit Manocha, Shantanu Saha and WebEngage Team for organising this session. #SORMRise2024

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How would “Emotion” and “Logic” look against the funnel? 🤔 Here’s my thought process for the thinker WebEngage gave us during our second session of the RisE program with Abhyudaya Singh Rana: Emotion 💖: Emotion is inversely proportional to the time spent by the user. There are millions of ads, images, videos, etc., that a user sees and hardly spends any time with any particular brand. Anything that stands out or is unique compared to other saturated brands triggers the user's emotion, making them engage further with the brand. Once the desired outcome is achieved, it causes the user's emotion to spike again. Logic 🧠: Logic correlates with time. The more time you spend on a particular brand, the more you think logically about whether you want to proceed with it. This is when you use most of your brain. You don’t have to think much at the top or bottom of the funnel. Obviously, my idea may differ from others, and I’m hoping to discuss the different points and thoughts behind this during our third session. #SORMRise2024 🎓

Loyalty is more than just points—it's about creating meaningful, lasting connections with your customers. At NextBee, we craft loyalty programs that drive real results: Customized Activities: Engage customers with actions like referrals, reviews, and social sharing. Targeted Segments: Personalize rewards and communication based on customer lifecycle stages. Dynamic Rewards: Motivate with flexible points, gamification, and a variety of reward options. Seamless Communication: Keep your brand top-of-mind with lifecycle-based emails, SMS, and more. Ready to turn your customers into loyal advocates? Let’s connect and explore how we can elevate your loyalty strategy! #CustomerLoyalty #BrandAdvocacy #NextBee #LoyaltyPrograms