One of the highlights from a year of spectacular events. Jimmy Russell delighted us by breaking through the clutter when cold calling. #salesmanship #coldcalling #innovation #weldaloy
Many vendors make cold calls and most are ignored. Here is one that was not: Jimmy Russell of JLR Group, LLC dropped off a crumpled piece of paper for Randy Thomas, our facilities manager . When Randy uncrumpled ball of paper, there was a compelling note recognizing that most cold calls are ignored. Jimmy followed up with an email, subject line "From the crumpled paper guy." His unusual approach broke through the clutter and, yes, JLR Group actually has services Weldaloy is interested in. Don't be afraid to employ unusual tactics to get someone's attention. JImmy credited Dale Dupree for the crumpled paper marketing inspiration. #marketing #innovation #breakthrough
A legendary moment :) I hope Jimmy has continued to evolve the concept!
Commercial contractor based in the Metro Detroit and Thumb area of Michigan. Focused on helping businesses streamline their facility improvement and energy saving initiatives in a quick and cost efficient manner.
2wThank you for sharing this again! I’m happy it made an impact on you all, and hope the same sentiment can be used on your end to help better your processes. Giving experiences instead of pitches makes a huge difference!