Witlof Skincare’s Post

Have you seen how Shopify makes it easier for businesses to operate with AI? Businesses like Old Money, Brooklyn Tea, Polysleep and Reprise Activewear weigh in > https://lnkd.in/gR6sspsN We recently partnered with Shopify to survey 18,000 consumers across Australia, Canada, France, Germany, Italy, Japan, Spain, the UK, and the US.   The findings highlighted that almost a third of consumers globally believe AI will improve their shopping experience. 🛒 Shopify then compared this to their survey of 13,337 standard merchants from the same regions and found that only 22% of merchants plan to use AI for customer service and experiences. 🤝 Due to this gap, businesses have a massive opportunity to stand out. Continue reading about it here: https://lnkd.in/emPMjhZC. #Shopify #AI #eCommerce #Consumers ________   If you’d like to conduct #MarketResearch and do something similar for your business, contact us here > https://lnkd.in/egUyXkUM

𝐀𝐭 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠𝐓𝐨𝐝𝐚𝐲: 𝐔𝐧𝐩𝐚𝐜𝐤𝐢𝐧𝐠 𝐀𝐈 𝐚𝐧𝐝 𝐇𝐲𝐩𝐞𝐫𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 I’m spending the day at #ShoppingToday by ShoppingTomorrow - Thuiswinkel.org, the Netherlands’ biggest e-commerce conference. Think lots of buzz, sponsored booths, and those wonderfully awkward networking moments (I’m really bad at this). Earlier this year, I joined the expert group on AI in the ShoppingTomorrow network. We were divided into research groups to explore AI’s applications across all aspects of retail. Our group's focus? 𝐀𝐈 𝐢𝐧 𝐑𝐞𝐭𝐚𝐢𝐥: 𝐇𝐲𝐩𝐞𝐫𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧. We dug into how AI isn't just the shiny new thing but already a real tool to boost conversions and efficiency. Our bluepaper, "𝐇𝐨𝐰 𝐭𝐨 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐈", dives into: - 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 that actually hit the mark. - 𝐂𝐨𝐧𝐭𝐞𝐱𝐭-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐢𝐬𝐩𝐥𝐚𝐲𝐬—right product, right time. - 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 that feel less "algorithm" and more "personal shopper". - 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐚𝐝𝐯𝐢𝐜𝐞—because one size fits no one. - And looking a bit further: 𝐇𝐲𝐩𝐞𝐫𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 tailored to individual customer journeys. --- Our findings were presented by our research colleagues Christina Hadinoto (picture) and Joost Van Heusden, who shared our takeaways for brands looking to get on the AI train:  1. 𝐒𝐭𝐚𝐫𝐭 𝐒𝐦𝐚𝐥𝐥, 𝐓𝐡𝐢𝐧𝐤 𝐁𝐢𝐠 Pick one AI challenge and experiment. Baby steps are lower risk. 2. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐑𝐞𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐓𝐚𝐬𝐤𝐬 Let AI handle the mundane. Free up your team for meaningful work. 3. 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐖𝐢𝐧𝐬 Tell your customers you're using AI. They'll appreciate the honesty. 4. 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐄𝐱𝐩𝐞𝐫𝐭𝐬 (Full disclosure: I'm biased on this one) Doing things in-house works, but partnering with external experts accelerates speed-to-value. 5. 𝐒𝐡𝐚𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐢𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 Your successes can help the entire industry. Leverage communities like ShoppingTomorrow. Don’t hoard knowledge. 6. 𝐒𝐭𝐚𝐲 𝐀𝐈 𝐂𝐮𝐫𝐢𝐨𝐮𝐬 Keep an eye on AI trends—they move fast. Follow thought leaders or newsletters (shameless plug: 5000+ subscribers agree that our own #10things is great for this purpose) to stay updated. --- 𝐅𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, check out the #bluepaper (link in comments). #AI #Retail #Hyperpersonalization

Excellent article by The Business of Fashion and Marc Bain on how ecommerce search is changing with the advent of AI: https://lnkd.in/ez2amNW4 Marc Bain thank you for the feature! This is just the beginning and we've got much more coming! #ecommerce #search #recommendations #personalization #aicommerce #retail #fashion

🌟 𝐒𝐖𝐎𝐓 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐨𝐟 𝐒𝐡𝐨𝐩𝐄𝐚𝐬𝐞: 𝐀 𝐅𝐢𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬e 🌟 We're excited to share the latest SWOT analysis of ShopEase, an imaginative e-commerce platform revolutionizing the way we shop online. Established in 2015, ShopEase has quickly become a leading player with over 10 million active users and annual revenues surpassing $2 billion. Here's a detailed look at our strategic insights: 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐒𝐖𝐎𝐓 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬? SWOT analysis is a strategic planning tool used to identify and evaluate the 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬, 𝐖𝐞𝐚𝐤𝐧𝐞𝐬𝐬𝐞𝐬, 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐓𝐡𝐫𝐞𝐚𝐭𝐬 related to a business or project. Strengths and weaknesses are internal factors, while opportunities and threats are external factors. This approach helps organizations develop informed strategies and make better decisions. 💪 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬: ♣ 𝐋𝐚𝐫𝐠𝐞 𝐔𝐬𝐞𝐫 𝐁𝐚𝐬𝐞: With over 10 million active users, we have a vast customer base. ♣ 𝐒𝐭𝐫𝐨𝐧𝐠 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Annual revenues exceeding $2 billion highlight our financial success. ♣ 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: Leveraging AI and machine learning for personalized shopping experiences. ♣ 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬: Streamlined supply chain ensuring timely deliveries and high customer satisfaction. 🛡 𝐖𝐞𝐚𝐤𝐧𝐞𝐬𝐬𝐞𝐬: ♠ 𝐇𝐢𝐠𝐡 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐬𝐭𝐬: Significant investments in technology and logistics. ♠ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐈𝐬𝐬𝐮𝐞𝐬: Occasional complaints about response times and issue resolution. ♠ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐞𝐭𝐮𝐫𝐧 𝐑𝐚𝐭𝐞: Higher-than-average returns pose logistical challenges. ♠ 𝐃𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐜𝐞 𝐨𝐧 𝐓𝐡𝐢𝐫𝐝-𝐏𝐚𝐫𝐭𝐲 𝐒𝐞𝐥𝐥𝐞𝐫𝐬: Impacting product quality and consistency. 📈 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: ♥ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Entering emerging markets with growing e-commerce adoption. ♥ 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Adding new product categories and services to attract a broader customer base. ♥ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Collaborations with popular brands and influencers. ♥ 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬: Investing in AR/VR for immersive shopping experiences. ✂ 𝐓𝐡𝐫𝐞𝐚𝐭𝐬: ♦ 𝐈𝐧𝐭𝐞𝐧𝐬𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧: From established e-commerce giants and new entrants. ♦ 𝐂𝐲𝐛𝐞𝐫𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐑𝐢𝐬𝐤𝐬: Increasing threats and data breaches. ♦ 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐅𝐥𝐮𝐜𝐭𝐮𝐚𝐭𝐢𝐨𝐧𝐬: Impacting consumer spending behavior. ♦ 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐲 𝐂𝐡𝐚𝐧𝐠𝐞𝐬: Evolving e-commerce regulations increasing operational complexities. Disclaimer: ShopEase is a fictional/imaginary company created for illustrative purposes. Shiva Vashishtha (Data Science Trainer) thanks for this opportunity. #ECommerce #BusinessStrategy #SWOTAnalysis #ShopEase #FictionalCompany #StrategicPlanning #Innovation #Growth #TechDriven

Shopify and AI in 2025: Unveiling the Future of E-commerce Discover the transformative trends, predictions, and essential insights shaping the Shopify landscape with AI. As we stand on the cusp of 2025, the fusion of Shopify and AI promises to revolutionize the e-commerce landscape. Get ready to witness a surge of transformative trends and predictions that will redefine the way you do business. 1. Personalized Product Recommendations: AI-driven algorithms will analyze customer behavior, preferences, and purchase history to offer tailored product recommendations, enhancing the shopping experience and boosting conversions. 2. Conversational AI Chatbots: These virtual assistants will provide real-time support, answer customer queries, and guide them through the buying process, creating a seamless and engaging customer journey. 3. AI-Powered Inventory Management: AI will optimize inventory levels, predict demand, and automate reordering processes, ensuring you never run out of stock or overstock. 4. Dynamic Pricing Strategies: AI algorithms will analyze market trends, competitor pricing, and demand patterns to set optimal prices that maximize revenue and stay competitive. 5. Fraud Detection and Prevention: AI will detect and prevent fraudulent transactions in real-time, safeguarding your business from financial losses and chargebacks. 6. AI-Generated Product Descriptions: AI will create compelling and informative product descriptions that highlight key features and benefits, improving customer engagement and increasing sales. 7. Visual Search and Image Recognition: Customers will be able to search for products using images or take photos of real-world items to find similar products in your store, enhancing the shopping experience. 8. AI-Driven Marketing Campaigns: AI will analyze customer data and behavior to create targeted marketing campaigns that deliver personalized messages and offers, increasing engagement and conversions. 9. AI-Powered Supply Chain Optimization: AI will optimize your supply chain by analyzing data from suppliers, manufacturers, and logistics providers to improve efficiency, reduce costs, and ensure timely deliveries. 10. AI-Enabled Customer Segmentation: AI will segment your customers based on demographics, behavior, and purchase history, allowing you to create targeted marketing campaigns and personalized experiences. 11. AI-Generated Content for Marketing: AI will create unique and engaging content for your marketing campaigns, including blog posts, social media posts, and email newsletters, saving you time and resources. #ShopifyAI #EcommerceTrends #AIRevolution #FutureOfRetail #Subscribe #Follow

Can AI improve the ROI of marketing spend? 📈 Through #Shopify, merchants collect vast data from customer interactions to sales data. 🗒 These include:  - Page views  - Click-through rates  - Time spent on site  - Purchase history  - Product Preferences  - Seasonal trends With this vast sea of data, the merchants find it difficult to get valuable insights. 📉 The Challenges look like:  - Analyzing the data  - Uncovering hidden patterns, preferences, and trends  - Using insights around marketing  - Product development  - Customer engagement This demands a tool for data analysis, a solid grasp of e-commerce, and consumer behavior which can:  - Manage large datasets  - Detect patterns and insights  - Uncover purchasing behaviour trends  - Improve chances of conversion  - Identify the most responsive audience segments Hence, AI-powered store optimization offers Shopify merchants a range of benefits to enhance their online presence and boost sales. 💯 Follow me for more updates on AI-powered store optimization.

Benefits of Integrating AI in Your Shopify E-commerce Store There are multiple benefits related to the integration of AI in the Shopify e-commerce store, such as product recommendations, personalized experience, and many more. 1. Personalized Product Recommendations: AI analyzes customer behavior to offer tailored product suggestions, enhancing trust and boosting sales. 2. AI Chatbots for Customer Service: AI chatbots provide 24/7 assistance, offering product guidance and answering inquiries to bridge the gap between offline and online shopping experiences. 3. Targeted Marketing with AI: AI segments audiences based on demographics and behavior, optimizing marketing efforts across various channels and increasing engagement through personalized messages. 4. Enhanced Retention and Loyalty: AI predicts consumer trends and creates customized experiences, increasing customer retention and loyalty through personalized interactions and automated responses. 5. Automated Customer Journeys: AI anticipates customer actions and automates touch points, providing personalized experiences tailored to individual preferences and increasing customer satisfaction. The future of e-commerce is undeniably intertwined with AI, offering exciting possibilities for innovation and success in the ever-evolving digital retail landscape.

Empowering E-commerce Evolution: The Upboost Journey Continues 🚀 Last month was a pivotal period for us as we embarked on a journey of self-discovery and redefined the future of Upboost. We shifted our focus from being just another Shopify tool to becoming digital merchandisers—and this transformation has been nothing short of revolutionary. With this shift in mindset, doors to new opportunities swung wide open. We've attracted significant clients who recognize the value of having a dedicated digital merchandiser on their team, driving overall shop optimization. Our go-to-market strategy underwent a significant change too. Instead of solely targeting partners, we realized the true beneficiaries of our platform are the end customers. Just like physical stores benefit from dedicated merchandisers, digital shops deserve the same attention. We're passionate about bridging this gap, which is why we've begun communicating directly with end customers, providing them with the dedicated merchandising support they've always needed. While our digital merchandiser platform isn't fully automated yet, we're making steady progress towards our goal of creating the world's most powerful merchandiser AI—one that mirrors the expertise of the most skilled physical world merchandisers. Currently, we're investing time in manual work to understand our business better, grasp customer needs, and refine our AI training process. Here's a snapshot of a conversation from this week, where our merchandisers update our customers every Monday on the latest developments. Exciting times lie ahead as we continue to pioneer the future of e-commerce with Upboost. #EcommerceInnovation #DigitalMerchandising #UpboostJourney

Thanks to Yotpo for hosting a great afternoon of updates and insights at their Partner Roadshow yesterday. Here's what stood out to us: ️ ⭐ Yotpo's latest AI review summary – providing a snapshot of key features and feedback based on product reviews will help customers make more informed decisions. It's also a particularly great feature for mobile where there's a need to share concise yet relevant details whilst minimising scroll rate. 🤝 Successful partnerships are built on trust and transparency – as a technology studio ourselves, it was great to hear from Julia Smith at Puresport and Lisa Rudenmark at Superco - Shopify Plus Partner on the importance of selecting an agency that can act as a true extension of your team. Being open and honest about your goals, and what is and isn't working is integral to this. 📈  Contextualising data across departments is key – for example, insights collected from product reviews aren't just beneficial for Marketing to understand user sentiment or identify trends. Alex Harley at PERCIVAL Menswear explained how he shares a weekly reviews report with their Design team which is used to improve and refine their products. ✅  Identifying opportunities to optimise technologies that already deliver ROI – Cian Wright at Swap made a great point about evaluating what technologies are already working well to see if there are any additional features that could be leveraged.

I had a great time at Yotpo's Partner Roadshow on Tuesday, learning about their new partner initiatives and exciting product updates. There were also some interesting panel discussions around: – The importance of trust and transparency in an agency/brand partnership, what this looks like and how to choose the right agency – Innovative ways brands are building a sense of community to cultivate customer loyalty – How various departments within an eCom business can leverage product review data to improve the product, enhance the customer journey, and elevate the overall brand experience – Discovering untapped value in your current tech stack and exploring if your top-performing tools can deliver even greater ROI Going into 2025, eCom brands will need to look more closely at whether their current architecture can support continued growth, whether they're entering new markets, diversifying their product range, or both. On a final note, as someone who is relatively new to these events, it was a nice opportunity to make new connections and meet some familiar faces in person 👋 Rachael Knapton, Beth Wells, Cian Wright