Wynter’s Post

𝗜𝗡𝗧𝗥𝗢𝗗𝗨𝗖𝗜𝗡𝗚: 🏆 𝗠𝗔𝗥𝗧𝗘𝗖𝗛 𝗠𝗔𝗗𝗡𝗘𝗦𝗦 🏆 A friendly tournament to crown the champion: Whose homepage is preferred by B2B SaaS buyers? 📜 𝗧𝗛𝗘 𝗥𝗨𝗟𝗘𝗦 𝗢𝗙 𝗠𝗔𝗥𝗧𝗘𝗖𝗛 𝗠𝗔𝗗𝗡𝗘𝗦𝗦 📜 Each day over the next week I'll post a head-to-head competition between two leading brands in G2's "Demo Automation" category. Using Wynter's Preference Test, we ask 30 category buyers (mid-market B2B SaaS marketers and product marketers in the US and Canada) to choose who they prefer and why. It's a single-elimination tournament, with seeding based on their G2 ranking as of November 1. Winners move forward until we crown the ultimate champion after three rounds. We'll share the full results of every Preference Test, so we can all learn what makes buyers prefer one brand over another. 🏅 𝗧𝗛𝗘 𝗣𝗥𝗜𝗭𝗘 𝗣𝗢𝗢𝗟 🏅 First place will receive $2,500 in Wynter credits to further refine their homepage messaging. Second place will receive $1,000 in Wynter credits. 💪 𝗠𝗘𝗘𝗧 𝗢𝗨𝗥 𝗖𝗢𝗠𝗣𝗘𝗧𝗜𝗧𝗢𝗥𝗦 💪 In the first round of our bracket: Consensus (1) vs Demostack (8) 𝘗𝘳𝘪𝘮𝘦 𝘛𝘪𝘮𝘦: 𝘚𝘢𝘵𝘶𝘳𝘥𝘢𝘺, 𝘕𝘰𝘷𝘦𝘮𝘣𝘦𝘳 23 (Results: https://lnkd.in/gbsqg7ib) Storylane (2) vs Supademo (7) 𝘍𝘳𝘪𝘥𝘢𝘺, 𝘕𝘰𝘷𝘦𝘮𝘣𝘦𝘳 22 (Results: https://lnkd.in/grpZxW-V) Navattic (3) vs Tourial (6) 𝘛𝘩𝘶𝘳𝘴𝘥𝘢𝘺, 𝘕𝘰𝘷𝘦𝘮𝘣𝘦𝘳 21 (Results: https://lnkd.in/gftnhZHS) Reprise (4) vs Saleo (5) 𝘞𝘦𝘥𝘯𝘦𝘴𝘥𝘢𝘺, 𝘕𝘰𝘷𝘦𝘮𝘣𝘦𝘳 20 (Results: https://lnkd.in/gQZWcT58) 💪 𝗧𝗛𝗘 𝗦𝗘𝗠𝗜-𝗙𝗜𝗡𝗔𝗟𝗜𝗦𝗧𝗦 💪 Consensus (1) vs Saleo (2) (Results: https://lnkd.in/gChxwF9z) Storylane (2) vs Tourial (6) (Results: https://lnkd.in/gzNT2spp) 💪 𝗧𝗛𝗘 𝗙𝗜𝗡𝗔𝗟𝗦 💪 Storylane (2) vs Consensus (1) (Results: https://lnkd.in/gpHmg-GC) 🏅 𝗧𝗛𝗘 𝗖𝗛𝗔𝗠𝗣𝗜𝗢𝗡 🏅 Storylane Congratulations to Storylane, Martech Madness 2024 champions! All the matchups, results and winners will be posted here on my account and reposted to Wynter so if you're excited to see who wins... hit the bell notification on our profiles. GOOD LUCK TO ALL COMPETITORS!

We're sharing a new framework in today's #GTMonday! Scoring your ICP can be a powerful way to align teams, direct sales people to best-fit accounts, and personalize outreach. I've done lead scoring but never scored ICP in quite this way before seeing this approach from Bryan Brown and Lindsay Cordell. Now I'll never go back! What about you? Do you see the value in scoring your ICP and sharing that with GTM teams? Read the whole article for more detail. https://lnkd.in/e-Xe54U2 #GTMonday #ICP #innovation GTM Partners

How we’re collecting thousands of leads and making a profit: Our client is a coach selling online training and occasional live events. Here’s what we did differently to scale their ecosystem and drive long-term sales: 1/ Offered high-quality training for FREE 2/ Used upsells during registration to make money on acquisition → £0.50 profit per lead, bringing in 30-60 leads/day. 3/ Nurtured leads with more offers and products 4/ Let the LTV do the heavy lifting over time Most businesses just: - Run ads to a lead magnet - Collect leads - Hope they’ll convert later We profit upfront while building a massive email list—targeting: - Buyers ready now - Problem-aware prospects - Even cold audiences interested in the topic This strategy captures all stages of the buying journey while driving immediate profit and future growth. If you’re not building your ecosystem profitably, you’re leaving money on the table.

For my birthday this year, we surpassed both Q3 sales qualified pipeline and revenue goals. 🎁✨ It was a record-breaking quarter across the board at Sendoso (couldn’t be prouder of our collective GTM team) and we’re headed into the holiday season with huge momentum. 💥 How’d we do it? I could tell you that events, organic search, direct traffic and outbound drove the lion’s share of our pipeline/revenue this quarter, but that’s only part of the story. We didn’t pull a lever to make near-term magic. We didn’t suddenly “capture” all of this demand. Good marketing is a constant balance between short and long-term thinking. With a small team and aggressive goals, we take extra care with that balance so we’re not consistently stuck in short term reactive mode. As my friend Liam Moroney has said: “Much of the reason we win or lose a deal happened long before there was a pipeline moment.” We’ve spent the last year investing in the ecosystem that helps put us in the day-one consideration set, keep us top of mind and make it easy + pleasant to hand raise and buy when potential customers are in-market. It’s not about one tactic or channel; we’re curating a symphony of thoughtful touchpoints that work in concert. That means BRAND. 🧡 That means powerful product innovation. That means useful content creation and SEO. That means getting to the point and cutting unnecessary steps on our website. That means choosing partners who align with our brand values, collaborating to give back to and nurture our community, and expecting nothing in return. Most importantly, we prioritize quality, delight, and strong holistic storytelling. The care we put into everything (gifting, event sponsorships, ads, emails, webinars, SEO, even cold calls) dictates the value we get back from it. Proud of our team 🎁 Katie Penner Austin Sandmeyer 🔥🎁 Mary Matton 🎁 Marisa Johnson 🎁 Adrien Pearson …and very pleased to share that this approach is not only rewarding and joyful, but driving record-breaking growth for the business. 💫 Marketers don’t always get the time and support to do our best work — but when we do, we can make an immense impact.

Lure them in, don't shove it in their faces 😉 #Clickonomics on the art of attracting customers organically#inboundmarketing #leadnurturing #contentmarketing #attractionmarketing #knowyouraudience HubSpot

Here's a clear framework for evaluating potential leads. 💥 🤔 My takeaway: Markets and customer needs evolve — regularly review the scoring criteria to adjust based on feedback and new data. #B2B #B2Btech #SaaS

💡CERTIFIED PARTNER SPOTLIGHT💡 - Sergio Ocampo Sergio and his team at AxoLeads achieved exceptional results with Smartlead, booking 17 calls and receiving 70 positive responses within just two weeks of launching their campaign. 🔥Key Wins🔥 ⚙️ Placement tests with SmartDelivery gave them greater control and adaptability in their campaigns. 📧 Improved efficiency and effectiveness of cold email campaigns. 🙌 Simplified setup for non-technical teams. 🚀 Built a reliable and scalable lead generation process. Discover how Smartlead streamlined technical complexities—like email deliverability—and provided user-friendly tools, enabling AxoLeads to focus on building meaningful connections with top prospects https://lnkd.in/d22vBEjq

2025 is here! That means new goals, trends, and refreshed energy ✨ What are your B2B marketing goals and/or topics to explore for 2025? Here is my list: ✔ Continue where I left off with diving deep into Demand Gen for B2B SaaS and expand my skill set with more advanced B2B marketing tactics. ✔ Getting on top of B2B trends and developments. ✔ AI for efficiency. ✔ Tracking, data and attribution for Demand Gen. ✔ And last but not least, become more active in sharing stuff on LinkedIn. (It's out here now, so now I have to!) Here is to more learnings, cool B2B marketing and LinkedIn posts! Wishing you all the best for 2025! And hopefully, lots of qualified demo requests 😉

746% pipeline growth. 265% boost in traffic. 🚀 How did Amilia achieve these impressive results with Madison Logic? Firstly, we took a data driven approach to build audiences based on signals and then mapped content to those segments that resonated. Secondly, we focused heavily on alignment with sales to make sure the data we captured was actionable and easily accessible to sales. Passing data into SF and Hubspot was critical to this motion, resulting in reduced friction, accelerated sales cycles....et voila! More details in the link in comments... #b2bmarketing #accountbasedmarketing #ABM

🌟 Stay ahead of the curve in 2025! 🌐 The digital marketing landscape is evolving rapidly, and we've identified the Top Trends for 2025 to help you stay competitive. From search monetization to AI-powered campaigns, this blog explores actionable insights for marketers across industries. 💡 Discover strategies that can redefine your approach to lead generation, iGaming, and more! Read the full article here 👉 https://lnkd.in/dDbEBctA #DigitalMarketing #SearchMonetization #iGaming #MarketingTrends #Swaarm