Wynter’s Post

🏆𝗠𝗔𝗥𝗧𝗘𝗖𝗛 𝗠𝗔𝗗𝗡𝗘𝗦𝗦 🏆 𝗥𝗼𝘂𝗻𝗱 1: Reprise vs Saleo Let's dive into match 1 of our tournament: First, congratulations to the winner: 🏅 𝗦𝗔𝗟𝗘𝗢 🏅 It was a close match, with Saleo preferred by 60% (18) of B2B marketers over Reprise's 40% (12). The key themes as to why participants preferred Saleo: ✅ 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗽𝗿𝗼𝗼𝗳 & 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 Saleo used extensive customer testimonials from recognizable brands and clear ROI metrics to help with trust building ✅ 𝗖𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝘃𝗮𝗹𝘂𝗲 Saleo was better able to articulate the benefits of using its solution, along with clear outcomes addressing the needs of different ICPs (presales, sales, marketing) ✅ 𝗜𝘁 𝘄𝗮𝘀 𝗺𝗼𝗿𝗲 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 Participants noted that the overall homepage narrative was more compelling The main criticism I saw for Saleo (its bright pink color scheme) was outweighed by the stronger content and value proposition. In short, 𝗦𝗮𝗹𝗲𝗼 𝗱𝗶𝗱𝗻'𝘁 𝗷𝘂𝘀𝘁 𝘁𝗲𝗹𝗹, 𝗶𝘁 𝘀𝗵𝗼𝘄𝗲𝗱 through testimonials, ROI metrics, and doing its best to demonstrate value at the very first glance. That gained the edge. But it was close. Reprise was praised for its professional appearance and clean design, being clear, concise and direct. 📜 𝗩𝗜𝗘𝗪 𝗧𝗛𝗘 𝗤𝗨𝗔𝗟𝗜𝗧𝗔𝗧𝗜𝗩𝗘 𝗧𝗘𝗦𝗧 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 📜 You can view the entire Preference Test with all 30 qualitative answers at Wynter here: https://lnkd.in/g7kGeHiV See you tomorrow (Thursday Nov 21) for Match 2: Navattic vs Tourial (𝘱.𝘴. 𝘸𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘔𝘢𝘳𝘵𝘦𝘤𝘩 𝘔𝘢𝘥𝘯𝘦𝘴𝘴 𝘪𝘴 𝘢𝘭𝘭 𝘢𝘣𝘰𝘶𝘵? 𝘐𝘵'𝘴 𝘢 𝘩𝘦𝘢𝘥-𝘵𝘰-𝘩𝘦𝘢𝘥, 𝘴𝘪𝘯𝘨𝘭𝘦-𝘦𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘵𝘰𝘶𝘳𝘯𝘢𝘮𝘦𝘯𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘦𝘪𝘨𝘩𝘵 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥𝘴 𝘪𝘯 𝘎2'𝘴 "𝘋𝘦𝘮𝘰 𝘈𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯" 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺. 𝘜𝘴𝘪𝘯𝘨 𝘞𝘺𝘯𝘵𝘦𝘳'𝘴 𝘗𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘛𝘦𝘴𝘵, 𝘸𝘦 𝘢𝘴𝘬 30 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘣𝘶𝘺𝘦𝘳𝘴 𝘵𝘰 𝘤𝘩𝘰𝘰𝘴𝘦 𝘸𝘩𝘰 𝘵𝘩𝘦𝘺 𝘱𝘳𝘦𝘧𝘦𝘳 𝘢𝘯𝘥 𝘸𝘩𝘺. 𝘞𝘦'𝘭𝘭 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘰𝘧 𝘦𝘷𝘦𝘳𝘺 𝘗𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘛𝘦𝘴𝘵, 𝘴𝘰 𝘸𝘦 𝘤𝘢𝘯 𝘢𝘭𝘭 𝘭𝘦𝘢𝘳𝘯 𝘸𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘣𝘶𝘺𝘦𝘳𝘴 𝘱𝘳𝘦𝘧𝘦𝘳 𝘰𝘯𝘦 𝘣𝘳𝘢𝘯𝘥 𝘰𝘷𝘦𝘳 𝘢𝘯𝘰𝘵𝘩𝘦𝘳. 𝘍𝘰𝘭𝘭𝘰𝘸 𝘮𝘦 𝘰𝘳 Wynter 𝘢𝘯𝘥 𝘴𝘵𝘢𝘺 𝘵𝘶𝘯𝘦𝘥 𝘢𝘴 𝘸𝘦 𝘸𝘰𝘳𝘬 𝘰𝘶𝘳 𝘸𝘢𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘩𝘢𝘮𝘱𝘪𝘰𝘯𝘴𝘩𝘪𝘱 𝘯𝘦𝘹𝘵 𝘸𝘦𝘦𝘬!)