The November edition of Xenoss #MarTechInsider delivered a sizzling lineup of industry moves, bold innovations, and thought-provoking strategies in #AdTech, #MarTech, #AI, and #Media. Here are the standout highlights: 🟠The Trade Desk' CTV power play: Ventura OS, set to launch in 2025, is likely to disrupt the CTV market by eliminating conflicts of interest inherent in platforms like #Roku and #Google. CEO Jeff Green’s vision centers on ad transparency, leveraging tools like Unified ID 2.0 and OpenPath to reshape the $38.3 billion CTV ecosystem. 🟠 Mediaocean challenges Google: The $500M acquisition of Innovid positions Mediaocean as a contender for AdTech independence, fusing dynamic creative and omnichannel capabilities to rival Google’s dominance. With the DOJ eyeing Google, Mediaocean’s timing couldn’t be better. 🟠 mParticle’s reality check: Launching its "Zero-Waste" CDP, mParticle called out inefficiencies in current composable CDPs, sparking debates about the overuse of buzzwords like "zero-copy." Its bold stance resonated with industry insiders tired of jargon, offering solutions for real-world challenges like compute optimization and ROI scalability. 🟠 Warner Bros. Discovery revolutionizes streaming ads: Shoppable ads on Max blend entertainment with commerce, letting viewers engage with on-screen products via QR codes and AI-driven contextual relevance. These tools promise to make advertising both seamless and impactful. 🟠 AI gets personal with Jasper and Perplexity: Jasper introduced tools to bake brand consistency into AI-driven workflows, while Perplexity’s sponsored questions broke new ground in ad formats, blending unbiased AI search with revenue generation. 🟠 AdTech M&A heats up: A surge in M&A activity—up 118% YoY in Q3—signals renewed confidence in digital advertising. Deals like Mediaocean-Innovid and Publicis Groupe-Influential highlight the rush to build premium tools in #CTV, #retailmedia, and #firstpartydata solutions.
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Director | Sales & Business Development | Revenue Growth | AdTech | SaaS | Programmatic Advertising Expert
🌟 As the digital landscape evolves with the phasing out of third-party cookies, these talented individuals are at the forefront of innovation. They're shaping the future with new strategies for streaming TV and retail media. It's a pivotal time for adtech firms, startups, and retailers alike, all vying for a share of the advertising pie from giants like Netflix and Amazon. The race is on to master cookieless advertising and harness the power of generative AI. Kudos to the Business Insider's 33 trailblazers for leading the charge! https://lnkd.in/gjSmQh5c Lauren Johnson; Lara O'Reilly | Business Insider #AdTech #Innovation #DigitalAdvertising #StreamingTV #RetailMedia #CookielessFuture
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It is fascinating how TV is carving its own place in the modern ad ecosystem. It has evolved from traditional, broad-reach linear broadcasting to a dynamic, audience-driven ecosystem that includes digital, connected, and streaming options. Ben Tatta, Chief Commercial Officer at advertising management platform Operative notes that linear content has seen a steady growth instead of a decline. He also states that there needs to exist an omnichannel approach to blending linear TV and digital TV, allowing advertisers to reach audiences more precisely. This shift aligns with the broader trend of ad-supported media models bringing in more revenue from subscription-based content. AI has the potential to take this evolution by automating ad management tasks, optimizing workflows, and improving targeting. AI can be used to merge media silos, unify inventory across linear, digital, and streaming channels, which can streamline the complex ad-buying process. LS Digital recognises the potential AI holds, and how it enables advertising to be faster, smarter, and more adaptable, offering brands the potential for personalized and scalable reach in ways that weren’t previously possible. #CTV #AI #LinearTV #Media #Omnichannel #DigitalMarketing #AdTech https://lnkd.in/diiKNfpf
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ITV uses SAS's API-driven ad server to deliver personalized ads to ITVX's 40 million users, achieving record streams and enhancing ad monetization. Read the full news - https://lnkd.in/dYP_rwsw #AI #API #personalization #admonetization #techedgeai #technology #innovation #advertising
ITV Leverages SAS AI for Personalized Advertising to 40 Million ITVX Users
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As 2024 comes to a close, we're reflecting on an incredible year! From smarter campaigns and AI breakthroughs to CTV growth, so much has happened. Check out this year’s biggest trends and discover how to elevate your 2025 campaigns. https://lnkd.in/ghAxZeJD A big thank-you to our amazing partners—your support makes it all possible. Here's to an even better 2025 together! #DigitalAdvertising #ProgrammaticTrends
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Chief Executive Officer at 24 Seven Talent | Creative Strategist | Digital Transformation Advisor | Collaborative Leader
The GroupM forecast paints a fascinating picture of where the ad industry is headed—and it’s clear digital dominance isn't just a trend; it’s the new reality. With retail media poised to overtake TV revenue and streaming TV gradually catching up to linear, the landscape is shifting faster than ever. What's particularly intriguing is the role AI could play in this transformation. The investments by giants like Amazon, Google, and Meta in AI tools signal that understanding market dynamics through advanced data analysis might soon become table stakes. But the question remains: when (or if) will AI evolve from an analytics tool to an active buyer in the ad space? It’s an exciting (and slightly chaotic) time to be in advertising—one where innovation is constant, and staying ahead means rethinking how and where value is created. #DigitalAdvertising #RetailMedia #StreamingTV
Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 | AdExchanger
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🚀 I help storytellers make money | CTV | FAST | BVOD | AVOD | Media & Tech | Oxford MBA | Speaker 🟡
⚔️ With Amazon and YouTube eating into Netflix ad revenues, CTV is becoming more competitive 💥 More firms are selling ads right now, but there’s the same people buying ads. It’s getting very competitive with pressure on high pricing. What buyers want is… 1️⃣ great content and user experience 2️⃣ ways to target relevant audiences at scale 3️⃣ insights on how their ads are performing 😊 Turns out Amazon is pretty good in all these (and sports). 🤝 For those not as vertically integrated as Amazon, it’s vital to collaborate with partners like adtech, OEMs or retail to offer a compelling advertiser offering. 🚀 In Europe, CTV is only 10% of TV ad spend. Lot’s of room for growth for new players, but trouble for linear broadcaster. 🌱 And there is hope that genAI ad creatives and programmatic buying are bringing more SMB buyers to CTV screen. 👨👩👧👦 What is making CTV inventory stand out to buyers? wdyt: Maria Paul Annika Thomas Wei 🟡🟡🟡🟡🟡🟡🟡🟡🟡🟡🟡🟡🟡 Follow me for some context around media and tech! Or hit me up and let's grab a coffee in London or online... xoxo, Andy PS: Shoutout to Omdia for great research in the CTV space
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EDO and DoubleVerify have partnered to deliver AI-powered optimization for Connected TV ads, using DV Scibids AI™ to enhance ad performance and cost efficiency across top DSPs, setting a new standard for precision in the growing CTV market. https://lnkd.in/dqhh3T2n #TechNews #StayInformed #StayAhead #dailydose #followus #staytuned #stayconnected #technews #technology #trending #trendingnow #trendingnews #explore #explorepage #techdogs Raman Sehgal Spencer Huppert Angie Herlihy Dan Slivjanovski
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As #ConnectedTV (CTV) continues to reshape the advertising landscape in Southeast Asia, GenAI's potential to deliver rich, personalized experiences stands out prominently. It holds the promise of revolutionizing how brands connect with diverse audiences in the region, from enhancing efficiency to ensuring cultural resonance. GenAI's adaptability to regional nuances, its real-time campaign optimization capabilities, and its role in safeguarding brand image underline its significance in today's hyper-connected world. Moreover, with cutting-edge innovations like AI CTV Safe and multi-screen integration, GenAI is opening up new opportunities for advertisers to drive engagement and maximize ROI across various channels. In a recent conversation with Agency Reporter, Nikhil Kumar, Chief Growth Officer, shed light on 15 patents that Affle & mediasmart have filed covering futuristic applications in the interaction, training, and integration of GenAI agents. This signifies a promising new era characterized by creativity, efficiency, and effectiveness in CTV advertising. Read the full article to get deeper insights: https://lnkd.in/gDy8R9r2 Agency Reporter #CTVAdvertising #GenAI #SoutheastAsia #DigitalMarketing
In conversation with Nikhil Kumar, Chief Growth Officer, mediasmart - Agency Reporter
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Tech-Growth Facilitator | AdTech Whisperer | Conquering the DOOH & OOH Space | Programmatic AdTech X CTV | Connecting Brands & Audiences |
#AdTechFirst --> AdTech Enthusiasts, the Time to Evolve is Now! The global advertising landscape is undergoing a seismic shift, opening doors for innovation and strategic evolution. For those shaping the future of AdTech, here’s what you need to know—and why you can’t afford to look away: ✨ AdTech Giants Are Redefining the Game The The Hollywood Reporter recently highlighted a mind-boggling statistic: 🫵 Google, Meta, ByteDance, Amazon, and Alibaba are set to command over 50% of global ad revenue. This dominance underscores the need to adapt and innovate to stand out in this rapidly evolving space. 🚀 Global #Advertising #Revenue Surpasses $1 Trillion In 2024, global ad revenue is reaching a historic $1 trillion milestone, with an impressive 9.5% growth. This upward trend is projected to continue, hitting $1.1 trillion by 2025 (+7.7%), signaling enormous potential for growth and collaboration. 📺 The #Streaming Revolution is Here While linear TV revenue will decline by 3.4% in 2025, streaming TV ad revenue is skyrocketing with a 19.3% growth trajectory. By 2029, streaming will officially overtake linear TV, making it the ultimate frontier for advertisers and brands. 🔍 What’s the Opportunity? These trends are more than just statistics—they’re calls to action. By leveraging consulting expertise and deepening alliances, AdTech leaders can unlock new potential, enhance their offerings, and stay ahead of the curve. 💡 The Time to Act is Now As these shifts unfold, let’s ensure we’re not just spectators but active players shaping the future. Together, we can leverage this momentum to evolve, adapt, and thrive in this transformative era. Let’s connect, strategize, and lead the charge! 🌟 Article Courtesy-- https://shorturl.at/LJMKo #AdTechEvolution #StreamingTakeover #InnovationInAdTech #ConsultingForGrowth #FutureOfAdvertising #AdTechInsights #DigitalDominance #BusinessAlliances #AdTechLeadership #CollaborateAndThrive
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𝐓𝐡𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝐌𝐨𝐛𝐢𝐥𝐞 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬: 𝐖𝐡𝐚𝐭 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐊𝐧𝐨𝐰 - IndustryARC™ Digital Video Advertising is poised for exponential growth, with the market forecast to reach $34.6 billion by 2026 at a 12.0% CAGR. #Ecommerce expansion, increasing #socialmedia use, and the adoption of cutting-edge technologies like AI and AR are reshaping the #advertising landscape. 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 @ https://lnkd.in/gX3NraYV Platforms like #Amazon, #YouTube, and #Netflix are paving the way with innovative ad formats, driving engagement across diverse audiences globally. As smartphones become increasingly accessible, advertisers now prioritize mobile-friendly ads to reach targeted users effectively. #Digitalads on #mobile are expected to #grow, with companies using #videoads on social platforms and mobile games to captivate audiences. North America leads this space, with major players investing in research and partnerships to optimize user engagement. The #future of #digitalvideoadvertising is not just promising but also transformative for e-commerce, #media, and beyond. 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐫𝐬: IAB | BuzzFeed | Mashable | VICE Media | Tremor International Ltd. | Verizon Media | Yahoo | Viant Technology | SpotX (now part of Magnite) | PubMatic | The Trade Desk | Adobe | Amazon Advertising Community | Google Ads (Google Partner) | Meta | Snap Inc. | Pinterest Ads | Hulu | NBCUniversal | Comcast Spotlight | Xandr
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