Xibeo - Custom and Portable Trade Show Exhibit Solutions’ Post

It's intriguing how technology transcends traditional generational boundaries, reshaping consumer behavior and economic landscapes. As bridge millennials and #zillennials lead the charge in digital adoption, it's evident that age is becoming less of a defining factor in how we interact with #technology. I'm looking forward to seeing how these trends continue to evolve: https://lnkd.in/g9basyhz #DigitalTransformation #TechTrends

US adults ages 18 to 24 will spend more than twice as much time this year on Instagram, Snapchat, and TikTok as the total population, according EMARKETER About nine in 10 (87.9%) Gen Zers use social media compared with 53.9% of baby boomers. TikTok and Instagram use have both reached saturation among Gen Zers—72.1% of Gen Z is now on TikTok and 72.5% use Instagram Gen Z will outnumber millennials on Instagram by 2025. #emarketer #tiktok #instagram #meta #socialmedia #socialmediamarketing

India’s population is an extraordinary tapestry of generations, each contributing uniquely to its dynamic culture and economy. Here’s a fascinating snapshot of the generational divide: >> 159M Silent Generation and Baby Boomers (1928–1964) >> 246M Generation X (1965–1980) >> 356M Millennials (1981–1996) >> 377M Gen Z (1997–2012) – That’s more than the entire population of the US! >> 304M Gen Alpha (2013+) This generational breakdown highlights the significant influence of Gen Z and Gen Alpha, who together represent a powerful wave of young, tech-savvy consumers and future leaders. As businesses, educators, and policymakers, we must align our strategies to meet the needs and aspirations of this rising population. #IndiaPopulation #GenerationalTrends #GenZ #GenAlpha #Millennials #ConsumerTrends #YouthDemographics #FutureLeadership #BusinessInsights #PopulationDynamics Source: How Gen Z is Shaping the New India - Snapchat & BCG Report 2024 Snap Inc. Boston Consulting Group (BCG)

Good read. The shift from demographics to mindsets really hits home. It’s no longer just about age or income—it’s about what people value and believe. In my work, I’ve seen how focusing on mindsets helps brands connect on a much deeper level. It’s also a great way to move beyond tired stereotypes and get more creative with strategy. Curious to see how this mindset-first approach will evolve, especially with AI making it easier to dig into what really drives people. What do you think are the biggest hurdles to making this work? https://lnkd.in/gTvBV7PZ #BrandStrategy #MarketingTrends #AudienceEngagement #MindsetMarketing #Psychographics #AIInMarketing #ConsumerBehavior #MarketingInnovation #CustomerCentricity #DigitalMarketing

99% of business owners get their websites wrong. They make it about themselves. Instead, you should make it about your customers. In the website redesign of Suraya Mothercare, We did: - Emphasize it’s about them (the customers), not about us (the business) - Increase trust by showing actual photos and testimonials - Dual language to cater to 2 different demographics - Use visuals that customers can relate to - Make the customers feel comfortable - and 30+ other changes. Want a website that convert more customers? In June, I’ll take 2 projects and guide you personally on creating a website that convert + automate sales process for you. Click ==> https://lnkd.in/gXrACXz7 P.S. If you run a service-based business targeting women aged 25-40, DM me. I have a proven system that works exceptionally well for your niche.

Most Adults Don’t Relate the Most to Their Own Generation Marketers often target consumers by generation, with this being a useful demographic segmentation. However, most adults across various age groups don’t really think they have the most in common with their own generation, according to results from a YouGov survey. The survey asked more than 13,000 US adults which generation they think they have the most in common with, regardless of the generation they belong to. Among 18-29-year-olds, only 29% think they have the most in common with Generation Z, despite the common age range for Gen Zers being those born from 1997-2012 (18-27 among adults this year). Instead, 22% feel they have the most in common with Millennials, and 11% with Gen X. Almost one-fifth (17% share) consider themselves to have the most in common with either the Baby Boom (6%), Silent (4%) or Greatest (7%) Generation.

Here's an interesting stat: the average age of U.S. renters is actually 42, not the younger demographic we often assume. 📊 If we're focused solely on Gen Z in our marketing, we could be missing the mark. What adjustments would you consider making based on this insight? #zillowdata #propertymanagement #multifamilyhousing #targetmarket #realestateinsights

Millennials lead as day trippers at 33%. Tap into their preferences to boost visits. Explore this demographic shift further by downloading our report: https://lnkd.in/gnY-ZfZ4

FREE webinar next week. Join us for an enlightening webinar where we delve into the groundbreaking research of Emily K. Skinner. This session explores the intersection of marketing and conflict resolution, revealing how traditional perceptions of conflict as negative can be transformed through strategic branding and communication. Discover the internal assumptions and social norms that shape our understanding of conflict, leading to high social need but low market demand for conflict resolution services. Explore how language, colour and imagery can unintentionally work against our marketing efforts. Take away practical insights from Emily's research, including how to effectively communicate the value of conflict resolution to millennials and other key demographics. https://lnkd.in/gHsJu4-p

Ah, the classic "men and women aged 18-75" target market! 🎨 While we appreciate the inclusivity, let's sprinkle some strategy into the mix: 🔍 Finding the Sweet Spot: Let's zoom in and pinpoint the juicy segments within that vast age range. From Gen Z trendsetters to seasoned veterans, we'll craft tailored strategies that hit the bullseye. 🎯 Narrowing the Focus: While casting a wide net sounds tempting, honing in on specific demographics and psychographics helps us speak directly to hearts (and wallets). Let's make every message count! So, while we're all for inclusivity, let's fine-tune that target market and turn "men and women aged 18-75" into a bullseye we hit every time! #TargetMarket #DigitalMarketing #MarketingTips #Marketing #Branding