PMs have been facing an existential crisis.
It started with the tech layoffs and got worse when Airbnb eliminated the traditional PM role. In the face of AI, is product management dead?
Too many PMs have asked me: Did I pick the wrong career?
Danny Martinez and I come to surprising conclusion.
Yes, AI will permanently change every role in product development -- PM, engineering, design, data, user research, marketing, and more.
But, these productivity gains will not be evenly distributed.
The entire engineering workflow is being accelerated by AI-amplified tools. In contrast, AI tools have had a more limited impact on product and design work.
So what does that mean for the PM role? Many companies hire to a PM-to-engineer ratio. Often, 1 PM supports anywhere from 4 to 10 engineers. If those engineers deliver many times faster, we'll need more PMs to support those more productive engineers.
The PM to AI-accelerated Engineer ratio is just one reason by PM will be more critical in the future.
We go deeper in the Substack article linked int he comments. 👇
I see a bright future for product.
I believe product management takes on an even more central role — and we'll see demand for what only the most senior and skilled PMs and product leaders can deliver today—deep product sense, rigorous strategic thinking, analytical decision-making, and the ability to build, lead, motivate, and align teams.