Zulu Alpha Kilo’s Post

I really value being at a company that strives to be better and make changes.

This is the caliber of creatives #effectiveness the brands of the world are competing with. Do we even stand a chance in the next five years? I have heard lame excuses from our industry stakeholders in corners watching these case showreels and saying these are international brands with big budgets, our clients do not have these kinds of money or will never go for it. To them, I say......selling it to them is your responsibility as their Marcom. Partners, and if the creatives are awesome and meet the "BRIEF," you don't have to sell it to them even. Also, with the right execution plan, it will organically succeed. #CannesLions2024 #CreativeEffectiveness

❓Quiz question: Where did #Guinness build its very first brewery outside the British Isles? If you want to find out, you might want to read our new article in Management & Organisational History (or look at the below abstract 😉), where we explore how the decision to brew #Guinness Stout outside the British Isles in the 1960s came about. Not least, Sir Alan Lennox-Boyd, the then Managing Director of Guinness, was a key player in this decision. So we are looking at the story from the perspective of upper echelons theory, where such strategic decisions are (partly) attributed to the top managers in charge. This makes sense, not least because Sir Lennox-Boyd was British Colonial Secretary before becoming Guinness' Managing Director. However, Guinness' #accountants also played a role in this decision. They helped to change the original decision to bottle Guinness in the respective location in favour of building a brewery. We interpret this role of management #accounting information as an important but understudied moderator in the upper echelons theory of the relationship between top management characteristics and strategic decisions. The study, co-authored by Martin Quinn, Desmond Gibney and myself, is available open access from Taylor & Francis Group: https://lnkd.in/dbGA7CX8 Many thanks to the #Guinness Archive, in particular to Archive Manager Eibhlin Colgan, to Anders Ravn Sorenson for smooth editing, and to two anonymous reviewers for their constructive comments. Queen's University Belfast, Johannes Kepler Universität Linz, JKU - Institut für Controlling und Consulting, JKU Business School, National College of Ireland #research #history #Guinness #Nigeria #beer #brewing #brewery #managers #topmanagers #accounting #managementaccounting #managementcontrol #Controlling

How The Spirits Club achieves day by day the leadership role among the most specialized investment companies worldwide? Here's a brief summary of our goals achieved: 1. Portfolio Performance: Our strategic and shared approach has us allowed us to record an average growth of all our clients' portfolios investors equal to approximately 25% per year. 2. New Customers Acquired: We have successfully welcomed numerous new customers, important international companies, further strengthening our presence on the market. The ability to attract new opportunities is the result of the synergy between the various departments, the analysis of the movements of the reference market and the correct management of customer relationships. 3. Strategic Innovation: Our approach to evaluating new solutions in new emerging markets, were positively received and translated into excellent investment opportunities for our clients. 4. Private Collections: The modus operandi of our company has been positive screened and welcomed by two of the most important bottlers in the world, i.e Gordon & MacPhail and Samaroli. With them, we had the honor and privilege of giving birth to our first private bottlings of whiskey and rum, branded The Spirits Club, with our exclusive marketing right in the market. In the coming months, we will focus on further strengthening the our positioning and to continue to innovate our strategies, to offer the maximum value and support to all our customers. Thanks for your trust in The Spirits Club! 🥃 #InvestmentOpportunity #LuxuryInvestments #SpiritsMarket #PremiumSpirits

Even though I have known Alan Kilpatrick BEM and The North British Distillery Company Ltd. for several years, the latest Carlyle Conversation still unearthed some fascinating history about the company, the industry and the man. Thanks Alan for another insightful and interesting discussion. #whisky #northbritish #executivesearch #businessleaders #videointerview

Diageo to invest €100m in Dublin facility 👏 The British multinational beverage company have announced plans to invest €100m in decarbonising its St. James's Gate facility, which has brewed Guinness for 264 years. It is part of Diageo's mission to achieve net-zero carbon emissions for the site, with the investment being used to transform energy and water consumption. The alcohol giant aims to make it one of the 'most efficient breweries in the world by 2030'. Simon Harris, Prime Minister of Ireland, commented: "Guinness has been made in Dublin for over a quarter of a millennium, and today so many tourists visit the location while they are here. It’s not just a green transformation for St James’s Gate but a flagship transformation that will send a strong message to the world." "It also demonstrates the government’s commitment to businesses, big and small, to make the green transition, and to work in partnership to help achieve our climate goals.” Debra Crew, CEO of Diageo, added: "I want to thank the Taoiseach and Minister Burke for their support for our ambitious decarbonisation plan for St James’s Gate as demonstrated by the support from our partners Enterprise Ireland." "We’re 260 years into our 9,000-year lease at St James’s Gate and this investment will ensure that Guinness has an exciting and long-term sustainable future. We are proud to lead the way on decarbonisation, both as a major Irish business and as an industry-leading company.” #News #Drinks #Alcohol #Beverage #Decarbonisation #Investment #Guinness #Strategy

5 years ago we became London's first B Corp Brewery and in fact to this day we remain London's only B Corp certified Brewery. We often get asked what it means to be a B Corp, because yes it's an incredibly proud moment when it first happens, but that journey to certification is only the start of the story. For us it's a values basis that we hire by, it's a way that we show up at events, how we host, how we source our ingredients or brew our beer, it's a north star when making decisions within our business. At a time when the pressure is well and truly on for independent SMEs, try not to let cost put you off being a positive change-maker or as we like to call it, a Big Thinker. As being passionate and actively engaging in the conversation doesn't need to cost you a penny, and we need the weight of voice now more than ever to ensure that our collective actions don't cost us the earth. So to all those thinking big when it comes to doing better by people and our planet, whether on a micro or macro scale, Happy B Corp Month!! #bcorp #bcorpmonth #bcorpcertified B Lab and B Lab UK #sustainability #innovation #midstrength #beer Felix James, James Grundy, #SmallBeer Team

Don’t go in the same way where the winners have gone. Okay, it’s like a cleared path, and you won’t learn anything. I mean, I’m not saying don’t follow the path — follow the path, but refer it to your own journey. For example, if a guy who delivers food every day becomes successful, that doesn’t mean you have to start delivering food in the same way to be successful. Go in your path only, refer his journey on how he made it to the top! But don’t depend on something else if you want to be independent.

I am delighted to be invited to judge the American Distilling Institute's International Spirits Competition again in 2025! I will say that this year, one of the things that impressed me most was that the Director of the competition has done an absolutely incredible job with bringing a diverse group of (experienced) palates together to evaluate the spirits blind for the competition. And with that, Iet's highlight 4 reasons why diversity in Judging Spirits is important (and concurrently why it's important for Senior Leadership within Distilleries/Businesses in the Spirits Industry): • Broader Palate Range: Diverse judges bring different taste preferences and sensitivities, leading to a more balanced assessment • Cultural Insight: Judges from various cultural backgrounds can better appreciate and understand products that are influenced by specific regional or cultural practices. • Reduction of Bias: A diverse panel helps minimize biases towards certain spirits styles or regions, ensuring a fairer evaluation process. • Improved Market Representation: Will provide insights into how spirits might appeal to different demographics, aiding in better market predictions.