30-minute long TikToks?! 😅
What's new in social from the past week
TikTok:
Yes, you read that right. TikTok is testing 30-minute uploads within the app. Would you watch a 30-minute-long TikTok?
TikTok is working towards becoming more accessible with its newest update. We love to see it! 👏
You can now cut out your background on TikTok and add in a new one.
Instagram:
Instagram is currently testing a new feature that would allow you to have an alternative profile option that is private to yourself and selected users.
Meta:
Users based in the EU will also be able to unbundle their Marketplace and Facebook Gaming accounts.
X:
X is expanding more and more into the job search market! If you have a premium personal account, you can now post your own job posting.
MrBeast posted his first video on X and has earned over $250,000 from that video. Will this help X's push towards being a video-first platform?
X is slowly rolling out video and audio calls for Android users.
LinkedIn:
Starting February 29, the lookalike audiences on LinkedIn will be discontinued.
You're now able to have a sponsored article on LinkedIn. This new feature would be a great way to repurpose old articles that performed really well!
Threads:
Users will soon be able to create post drafts within Threads. With this update you'll be able to save drafts and revise at a later time.
Other:
Have you forgotten about BeReal? Same. But the app is trying to reignite interest by adding official celebrity and brand accounts.
Recommended by LinkedIn
This week's trending audio
To grab links directly to these tunes, past trending audio, and inspiration for how to use these sounds, visit the HeyOrca Trending Audio resource.
Upcoming webinars
February 1 - Social media updates from January you NEED to know
February 8 - How to create more accessible social
February 15 - TikTok hooks that will keep your audience watching
February 22 - How to capture your audience through IG Stories
Social media holidays for January and February
January 30 - National Croissant Day
February 1 - First Day of Black History Month
February 2 - International Groundhog Day / National Wear Red Day
February 3 - International Golden Retriever Day
February 6 - Isra and Mi'raj
February 11 - Superbowl Sunday
February 13 - World Radio Day / Shrove Tuesday
February 14 - Valentine's Day
February 15 - National Flag of Canada Day
February 17 - Random Acts of Kindness Day
February 18 - National Drink Wine Day
February 19 - President's Day / Family Day (Canada)
February 22 - National Margarita Day / Ash Wednesday
February 24 - Lantern Festival
View all social media holidays for the year in our blog post.
What's new from the Pod
Engagement rate is one of those metrics can be a little bit confusing to understand and calculate. Math is hard (for me at least).
If you relate to this feeling, visit our most recent blog to learn more about engagement rate and how you can grow it. 📈