The 5 Lead Generation Marketing Problems Small Business Owners Face

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Thanks to technology and smartphones, we all have access to each other and our email inboxes 24/7. 

We can check our email messages anytime and anywhere which means your prospects and potential customers are merely a finger swipe away. 

The key to reaching all of these wonderful customers that are out there somewhere is to first generate leads, grow that audience, turn them into prospects and eventually create lifelong customers.

Like anything, it’s a process.

You have to cut through the thousands of emails and messaging that your leads are receiving from work, other businesses, competitors, family, and friends. It’s not easy but capturing and growing your audience is a necessary first step.

The question is how do you find these leads and not just any old lead, but a qualified lead?

That’s where lead generation marketing and lead management software come in.  

So, what exactly is lead generation marketing?

Lead Generation Defined

Let’s start with an official definition - 

“Lead Generation Marketing is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, email acquisition or sales leads. The methods for generating leads typically fall under the umbrella of advertising but may also include non-paid sources such as organic search engine results or referrals from existing customers. Lead generation can be useful for any type or size of business, and for both B2C and B2B customers.”

Basically, lead generation allows you to find customers and clients which is the end goal for every business.

But, creating a winning lead generation marketing strategy takes effort.

If not done correctly, you could miss making that connection and ultimately lose a customer.

Through the years, Connect 365 has interviewed thousands of businesses to identify the top problems in lead generation marketing and how to provide solutions to resolve these issues. 

Here’s a quick list of the top 5 problems that lead generation marketing and lead generation software can resolve, as well as the benefits of lead generation marketing through a Connect 365 approach:

Lead Generation Marketing Problem #1:  Limited Resources

Whether it be time, money, employees, or knowledge, limited resources are one of the biggest obstacles in creating an effective lead generation marketing strategy. 

If you lack the budget to hire a full-time, tech-savvy staff devoted to lead generation, then your lead generation marketing strategy doesn’t have the chance it needs to succeed.

Because to do this kind of marketing right, you need to have a personal touch. You need your messaging to look and feel like it was made specifically for each prospect. 

Doing this manually can take a ton of time. 

Connect 365 can make up for those missing resources with our set it and forget it approach. There is no need to hire a designated position well versed in the ins and outs of lead generation marketing strategy because we can do it for you. If you don’t have time to spend hours on end responding to every email or scouring through pages and pages of bounce backs to find qualified leads – that’s ok!  

The right Lead Management Software makes things simple by automating functions that typically take valuable time and resources, and it allows you to stay top of mind and in constant contact with prospects. 

It also detects and removes bounces to improve deliverability to keep your message in front of your best sales leads. If time, money and people are an issue we can help. 

Want a better system for getting leads and clients? 

Then you need to attend our upcoming workshop that goes step by step through our lead generation process that has been so successful in our clients’ businesses -- the L.E.A.D. Blueprint.  Sign up here now!

Lead Generation Marketing Problem #2:  Current Strategy is Lacking, Ineffective and Overwhelming

When resources are limited, it’s hard to even know where to begin and everything can seem overwhelming.  

Even if a current strategy is in place, perhaps it’s missing something and not achieving the desired result. It’s important to have a clear direction and a plan, but sometimes we all need a little help. This is one of the benefits of lead generation marketing because it helps you to set a clear path.

With Connect 365, you can manage multiple live campaigns at once and track all of your email outreach efforts and results in one automated, organized system. 

The set it and forget it approach allows you to see the vision and a clear idea of where your strategy is headed. Then, you add new leads to the sequence at any time, tag leads, label prospects and create a definitive plan for future lead generation marketing campaigns.

Lead Generation Marketing Problem #3:  Missing That Personal Connection and Touch

Let’s face it – we all want leads. 

But sometimes we try too hard to reach as many people as possible and as quickly as possible that we miss creating that personal connection. Lead to sending emails that canned, impersonal, and almost robotic.

When leads and prospects open that message, they know thousands of other people received the same message and the connection is lost before it can even begin. 

Add to this, consumers mistrust of scams, phishing schemes, and a bombardment of advertising, and it’s a recipe for disaster.  

Connect 365 allows you to personalize messaging in mass without sounding canned, cold or fake. We’ve worked hard to make the process seamless so that prospects feel like you’re speaking directly to them from your very own personal account. 

Making a connection right from the beginning is essential for turning leads into prospects and ultimately into lifelong customers. Cutting through the clutter to reach leads is more difficult than ever thanks to increased noise and competition, but it’s important to breakthrough and make that connection and Connect 365 can help you do that.

Lead Generation Marketing Problem #4:  Not Reaching the Right Prospects 

Reaching qualified leads takes time and effort. If you don’t have the time, employee resources or budget, it can seem almost impossible. 

Too often, we think the only option is to purchase an opt-in list because it just seems easier. 

Don’t fall into this trap because then all efforts could be wasted on leads that are not your true prospects or in your target market.

Connect 365 helps you reach the right prospects in your target audience and helps you keep those prospects engaged throughout the entire process. You can send custom follow-up marketing and sales campaigns based on open rates, interest and response. Nurture warm leads, stay connected to cold leads and let Connect 365’s automated actions do the hard work for you so you can focus on the day-to-day. If your prospects are not quite ready yet, they’ll know where to find you when it’s time.

Lead Generation Marketing Problem #5:  Missing the Right Data  

Too often, we spend all the time upfront creating the perfect campaign and implementing it. Then, we lose steam when it comes time to track the data and analyze results to determine next steps. Sometimes, it’s because we lack the staffing resources or data analysis savviness. But the best-laid plans are wasted if we don’t track results and determine whether the current strategy was a success.

Tracking your results and understanding the data is vital and often requires a dedicated position or team. 

If you don’t have this luxury, that’s ok because Connect 365 can track open rates and engagement to help you assess results, gauge success, determine next steps and create follow-up campaigns. 

It may not be your forte, but it’s ours so let us do the number crunching for you.  

Your Turn

Learn How to Get More Leads With Social Media & Email in Our Upcoming Lead Blueprint Workshop

Want a better way to get leads and clients? Sign up for my upcoming workshop that goes step by step through our lead generation process that has been so successful in our clients’ businesses -- the L.E.A.D. Blueprint. 

In the workshop, I’ll be teaching:

• Exactly what an Authority Leadership Platform is and how you can leverage our Authority Amplifier process to position yourself above the competition, putting your business on an entirely different playing field.
• How to target high-end prospects using online platforms (social media + email) in a unique way that builds instant trust by doing the polar opposite of what most ‘salespeople’ try
• How to develop real relationships online using a highly-personal Multi-Touchpoint Messaging Campaign to naturally guide the conversation towards an appointment
• The right way to automate processes that build trust, improve credibility, and increase responsiveness in your campaigns.

Join an upcoming workshop session by signing up here!

Implementing the Trust Equation is a game-changer and can propel your small business in front of more prospects, generate more leads and grow your business. 

From email automation to lead management to social media automation, Connect 365 can help you turn those cold leads into warm prospects and create long-lasting, lifetime customers. 

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