5 Reasons Why This Goa Based Vegan Food Brand Produced Better Results In The Industry At Its Launch?

Wakao is a Goa based company which makes vegan dishes made from Jackfruit. It is a sustainable brand that aims to provide food that is good for your health, your taste palate and also the environment. Launched in 2020, in a short period of time it has gained good momentum on D2C and we will be breaking down the "How" of it.

1. Investment in PR

For a D2C Brand, it's very unconventional to invest in public relations but brands that have raised funding or are planning to in the future or want to play in the big leagues of D2C, should definitely consider PR. It improves a sense of reliability, gets more eyes for your brand and also ensures credibility especially in brands that are unique. Not to forget it is also a plus point to use the media mentions on landing pages as an extra layer of trust.

PR company: Id8

2. Superior and Unique product

Great marketing fetches greater results if your product is superior and stands on the highest rung of quality. Imagine marketing to be an ice breaker for your product. If you are able to hold the trust and cater to the satisfaction of the customer through your product, your results will automatically be better. Identifying your unique space and how you create a blue ocean for yourself is what is helping Wakao.

3. Super Sorted Marketing Strategy

From their pricing strategy to combos, selecting the target market to being very specific on the communication front on how to run ads. It was a hit and hit. All checkpoints were pre decided, We were very sure on what customers we wanted to target, what the brand positioning is, VeganFoods, PremiumBrands and Netflix's interest audience worked really well for them.

4. Great Team Effort

It all comes down to how passionately your team works. All marketing efforts and the superiority of the product goes down to waste if there isn't proper coordination within all departments. A company having these many verticals would have ended in chaos if it hadn't been for the team who has your back. From operational execution, deliveries, web-store, creative, performance, strategy and content, it is the combined effort that makes all the difference.

5. Right timings

There couldn't have been a better time to launch a brand that caters to your health, the environment and your taste palate than the lockdown of 2020. It gave us time to ponder and introspect about both as an individual and as a community. Not only did the pandemic but also the growing awareness and inclination towards going meatless, turning vegetarian and vegan helped Wakao. It shows how important it is to identify opportunities and needs and come up with solutions that cater to the same. 

More than everything else, people buy "why" you do things over "what" and "how". Great product comes with strong reasons at the base of it all. With that being said, get your hands on this super-hit brand. Go wakao!

Also, if you happen to own or want to create your D2C brand. Get in touch with us here at Teaser.

Thanks for reading.

Edited By: Dimple