The Cash Cow For DTC Brands And What Comes Before It?

You know how they say A pen is mightier than a sword, well this is true when it comes to D2C brands. There is this one skill that can take you from rags to riches or from riches to unicorns. No more build up. Copywriting.

Copywriting helps you present your market/brand positioning which otherwise would have been very difficult to express via visuals or just the product. A picture might be worth a thousand words but when it comes to D2C brands it's a mix of both. Neither only pictures or those thousand words won't be able to fend for themselves alone.

But before you figure out the "How" part of your brand communication, it's important to understand the "What". What market position would you want your brand to acquire? For example, during WW2, Volkswagen, came out with an ideal brand proposition of "the small car", while everyone was going big and fast. The essence of positioning lies in putting forth your stance, your beliefs and the area you want to occupy. Without positioning, no creative team, no copy writer or no ad strategist can do justice to your brand.

Understanding the digital landscape

Digital platforms were meant to bring people, ideas, experiences and thoughts together, make them reach out and network with each other. Any digital platform is nothing less of a busy street or a "fish market" if we may be so bold, everyone is doing their own thing, laughing, stalking, ranting, watching videos, or making them, the entire spectrum of emotion with all the shades. That's where the role of a Copywriter steps in, attracting people towards your product with just the right communication strategy.

Importance Of Copywriting

Copywriting isn't merely attempting to attract attention (even though this is the most difficult step), it is also holding that attention till the customer is finally inspired to take the leap. It covers the entire journey from your ad to your landing page aka your digital shop and then continues to deliver the right after sales experience including but not limited to queries, feedback and reviews making your customer a loyalist.

So, before you figure out the ‘how’ or hire a great creative marketing company, it's essential you have the ‘What’ cleared up. And once the ‘What’ is done, make sure you find just the perfect "How" to achieve your goals. If you fail in one, the business bleeds.

At the bottom of these all is the ‘why’ which is a deep-well in itself. Let’s dive into the ‘why’s in the upcoming blogs.

You can check out the whole Teaser blog series here. Feel free to get consultation from us on how to leverage the DTC channel for your brand. Book a session here.

Credits: Editing By Dimple