The NEW age of OLD advertising is back.

The D2C space and online advertising have opened up a wide domain for new age writers to emerge and hone their skills. From ‘scroll and stop’ worthy Ads, catchy mailer headlines, notification pops ups, it's all about creative ways to impress your prospect. 

1. Silliness sells.

Seems like it's all about making your content stand out, even if that means playing around with all the silly tricks up your sleeve. This is not a gift from the Era of digital marketing, the precedent was set with The old 'Hey whipple' ad which gained popularity in the 80's in the US. The Chinese video commerce breaks all bounds when it comes to selling with the garb of silliness. Many brands have followed suit with their own style, we see 5 star, KitKat, munch, surf excel pulling off many silly stunts in their commercials. All rooting from the tried and tested formula, that audience wants to be attracted to, they want to be pulled and not pushed. In short, being silly has got some real benefits. 

2. Infomercials are back.

We think it's safe to say that the lady selling a pressure cooker behind the kitchen slab has been replaced by an influencer talking about their favorite sunscreen behind their bathroom basin. The TVCs which dominated our childhood have now found a new way, not on our television sets but the explore feed of Instagram. With the upcoming age of brands and influencers, infomercials are going to become a creative template if it’s not already. Thinking of ways to move freely within the space is the key.  

3. Utilisation and Mis-utilisation of identities

Every content creator has built their own personality and brand voice. They may cater to the same niche and a similar set of audience but have different voices. Marketeers use this set persona to match with the product they would want to sell. It is always better to have Ranveer Singh or Kusha Kapila being the brand face for a brand as cheeky and fun as Naagin(Hot-Sauce) than Vicky Kaushal or Sonam Kapoor. The digital identities of both fit like hand in glove. It also works the other way around, just how cred used Rahul David to make it seem that even the impossible is possible! It is just about being creative and using these identities to your disposal and how much money you have in the bank. Of course. 

4. All Bow Down To - Creativity

When it comes to being creative in the advertisement and communication field, sky is the limit. The world is your canvas, whether you want to paint it red, black, blue or drape it in all the colors of rainbow or want to invent a new pantone shade of your own, depends completely up to you. Whether you want to tweak the existing template or scrape it off completely and make a new one from scratch, it all depends on you and your brand.

It is a great time to be an old new writer. It's like being in the best of both worlds. Not too old to embrace the new changes, nor too young to forget the nostalgia of good old TV or radio advertisements. The best time to attract attention from both ends of the see-saw, just know to balance it well and master the art and science of creativity.

Edited By: Dimple

On this note, get in touch if you plan to create or scale your D2C brand with creative new age Ads. Click here: Teaser