All in All - A triumph!

This week has been pretty cool. Especially to see this lineup on show at NEW WORLD Hastings. The full State of Play on shelf Rainbow - how cool.

We got the review of all reviews for the new Golden Lager from Michael Donaldson - The Pursuit of Hoppiness.

ParkRun #43 - Barry Curtis  29:42

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What a feeling - can you believe what they are saying about the new NZ Non-Alc Golden Lager!

Well it's a few emotions - relief that our new Golden Lager beer has hit the spot.

Pride - the brew team at BStudio in Napier have done an awesome job.

Excitement for the summer ahead - especially after seeing the full lineup of our brews at Hastings New World. - FIVE six packs!!

We need your help

We can sell Golden Lager (and the whole range) at New World, Pak N Save and FreshChoice).

We are not a 'compulsory range' so it is up to the discretion of the store liquor manager to range our beers.

The store needs the confidence that any new line will move off the shelf. So if you ask/email your local store to stock Golden lager - they just might. All the codes are set up and we deliver direct to store.

And there is a very tight window in November to get onto the shelf before it all gets locked in for summer.

We are doing our best to push our range, so if you can pull it through with a prompt that would be totally awesome.

Big thanks the the Beerfluencers

I sent some beers out to some great people around NZ that take one for the team and review all the new brews and offer their review. These guys are legit honest - they say if they like it, or not. So it's a nervous excitement to see how the beer interview goes with a new brew.

It couldn't have gone better - there is a lot of State of Play love out there and we got some great posts and pics to give the thirsty public the confidence to treat themselves a new brew.

Another fantastic brew from State Of Play - Nick

NA that tastes good and feels good - Mel

Taste is a crisp lager, impressive and works well - Bruce

Nice Riwaka on the nose - Wayne

Crisp and full flavoured - Liquorland Newmarket

Very impressed - Peckish Kiwi

The Pursuit of Hoppiness review - Golden lager

Michael Donaldson is the leading beer writer, commentator and advisor of all things beer in NZ. He supports the NEW WORLD team on their NEW Brews program and has a great weekly newsletter - FRIDAY NIGHT BEERS.. Here is what he had to say..

Beer of the Week No 1

It’s not often that I go for a non-alcoholic drop at the top of this dispatch — but for the second time in three weeks I’m seriously impressed.

Making a great lager is hard, we know that, because there’s nowhere to hide. Making a great non-alcoholic lager? There would be a tendency to leave it to the big multinationals … but thankfully State of Play decided to go there with their new Golden Lager.

Nutty, biscuity malt meets long and lingering bitterness through the use of Amplifire Riwaka hop oil. In fact, it’s quite a hoppy lager, and I think using the hop oil helps keep the bitterness long but gentle.

The flavour is matched by the body and mouthfeel, again the hop oils may be helping here. Plus, it has lovely head retention for a non-alc.

All in all, a triumph.

We have sold half the first batch - so give your store a nudge or get a case online. You can get the ideal case of FOUR six-packs of the different State of play beers!!

A Beer Top Tip

Pour two glasses of beer from the same can.

One glass poured slow and flat (no Head), the other with some gusto and a big white head.

Then taste the difference in the exactly the same beer. Amazing eh!

If you want a good deal head to the State of Play website, save 10% on subscription and get free shipping.

Works out to $15.75 a six pack. It is a bigger buy for you so I pass on all the savings. Easy to click on the blue links that take you through to the website

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Why reviews matter.  If you have a minute it would be great to hear from you

Here is the link to the review tab for  Nectaron Pale Ale

Here is the link to review Sunbreaker Ale

Here is the link to the review IPA

Here is the link to review Golden Lager

And if you have a cool photo you can post on one of your favourite social channels and tag @stateofplaybeer  #stateofplaybeer If you want to contact State of Play flick me a note grant@stateofplaybeer.com

TOGETHER WE ARE BREWING A REBELLION!