All we want for Christmas is... 🎶

... magical moments and great times with our family and friends, especially after what has happened all around the globe this year. To make this season of the year a bit more special and try our best to bring some joy and happiness, we had the chance to collaborate with top brands to create #AugmentedReality experiences on Snap, Facebook and Instagram.

Need I say more? Let's discover some of them!

Christmas Packaging

Leave it to Dior to tap into the magical spirit of Christmas through an enchanting gifting experience, inspired by the ‘Luminaire’, available from the comfort of your own home. With the help of augmented reality, and the Atomic Digital Design team, Dior is breathing life into its celestial-patterned holiday gift boxes. Watching the fairytale festive packaging come alive is genuinely bewitching and will leave you wanting more. Don't wait anymore to try it by yourself.

Available on Snapchat, Instagram, Facebook and web via mR.cards/dior-christmas

Girl's Best Friend

As Marilyn Monroe once said "diamonds are a girl's best friend" and that could not be more true at this time of the year. Piaget decided to let you try some some them on from their latest Possession Earrings collection through an AR Try-On lens. But be aware... if you try them, you might just want the real thing!

Available both on Snap & Instagram

And I think to myself

To celebrate Christmas and wake the spirit of childhood within each of us, Lego asked us to create these three lenses on Snap to bring to life their "And I think to myself" campaign, inspired by the lyrics from Louis Armstrongs' famous song 'What a Wonderful World'. At Atomic Digital Design, we always love a karaoke AR lens 😄 Feel like singing? Well, this one is definitely for you!

Lenses are available on Snap 👻 Astronauts / A Really Cool World / Christmas Karaoke

Adformatie or the mag that makes you travel

☃️Just picture yourself in an empty street of Amsterdam, in a dark and freezing night in the middle of December, but all of a sudden, kids are throwing a snowball at you, lights and joy are everywhere  Well, this is the spirit behind Adformatie magazine of December cover.

Home Haircut with Tesco

Do you remember asking yourself if cutting your hair by yourself or asking your loved one to do it during confinement was a good idea? Well, for many of us it wasn't 😂 We created three different and totally crazy lenses for Tesco, one of which is a "special" haircut ✂️ We hope it'll not bring bad memories back...

👻 Available on Snap 👻

Bloom a Wish

Discover Guerlain’s selection of unique gifts crafted just in time for the holidays in this magical Christmas tree lens. From luxurious gift sets and custom-made Bee Bottles to the limited-edition Golden Bee collection, we collaborated with Snap to help Guerlain celebrate the Art of Gifting in the most AR way possible!

👻 Available on Snap 👻

Off the Wall

Don't be afraid of the rain nor the snow at this time of the year, Vans' MTE is back and better than ever with the Sk8-Hi MTE 2.0 DX (what a name!). Before braving the elements, you can try it on safely at home via this "cartoon" like lens we created for the shoe brand.

👻 Available on Snap 👻

Christmas Karaoke & Greetings card

Christmas definitely goes well with karaoke, the reason why Lays decided to revisit the timeless hit from Frankie Valli from 1967, Can't Take My Eyes Off You. And if sharing your best singing performance with your relatives for the Holiday Season is not enough, you can also send them this Lays AR greetings card.

👻 Both lenses are available on Snap 👻

Bring On The Future

A humble, hopeful, and heartwarming New Year's poem featuring Grammy award-winning reggae artist Koffee, and a wish – that 2021 will be so much better than 2020. We worked side by side with H&M Sweden to create this immersive lens in which you can write your own message from wherever you are.

👻 Available on Snap 👻

The House of Gifting

More than just a showcase of their products, this style driven AR lens from Nespresso gives us a few ideas on how to decorate our dinner tables on Christmas Eve.

📸 Available on Instagram 📸

🎁 Atomic Digital Design team members and I wish you a wonderful end of the year and a very Merry Christmas 🎄

We are always happy to make new contacts and share augmented reality innovation and creativity insights, so feel free to reach out 👉 contact@atomicdigital.design 😉