Cognito's Consultants Provide Their Best Advice Heading into 2024
For marketing and communications professionals, 2023 will be remembered in different ways. There was the U.S. banking crisis, the harsh reality of the crypto reckoning, the surge in corporate bankruptcies including WeWork, the X'ing of Twitter, the welcoming of Threads, COP28 and the fossil fuel transition deal. Not to mention the unstoppable - and to some, pervasive - growth of AI impacting our industry.
For our special end-of-year Cognition, our consultants have examined many of these themes, and importantly, provided advice as we head into 2024.
What's been your biggest takeaway?
Let us know and also tell us what topics you'd like to hear more of next year.
Communicating through economic transition
Doug Hesney looks at the topics set to drive media attention next year and what comms professionals should be concerned about given uncertain environments.
Five interesting rebrands from 2023
State Street was undoubtedly the boldest of rebrands this year, but there were other impressive examples. Our lead creative designer picks his favorites.
ESG in 2024 - a comms Catch-22
When it comes to ESG, communicators are stuck in a "damned if you do, damned if you don't" scenario next year. Taylor Fenske examines how to talk about sustainability and avoid blowback.
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To LinkedIn Newsletter or not in 2024
If you thought LinkedIn Newsletters were so last year, think again. "Where LinkedIn invests is usually a good indication of what’s being prioritized by their algorithm. The opportunity for company newsletters on LinkedIn remains strong" says Hannah Porritt.
How to grow your LinkedIn following next year
Whether a company has 5k or 500k followers on LinkedIn, the goal is always to add more. Jasmine Hwang gives some simple steps for achieving that goal next year.
2024 business and finance must-read books
Andrew Marshall has combed through the stacks to pick out the most noteworthy books coming in 2024.
Top Cognito blogs from this year
Cognito publishes lots of blogs showcasing the opinions of our consultants. We've looked at the readership for each one in 2023 to pull out five of the highest-performing.