The Connected Campaign

Hello Salesforce Marketers, there is always something to talk about in the Salesforce ecosystem…

Our goal is to provide you with quality sound bites, in one place – a hub of marketing knowledge, if you will.

Planning a Marketing Cloud implementation? We outline the client-consultant relationship. This week we’re also covering progressive profiling and how to report on leads and campaigns more confidently. 

We’re not kidding when we say there is something for everyone – if you like it, why not share with your community!

Something New

What has recently got the marketing community talking?

Salesforce Marketing Cloud implementations involve setting up a new account, or making a specific enhancement to an existing one. That's where the Marketing Cloud Consultant comes in, the key player in the project delivery team. However, a Marketing Cloud implementation isn’t a ‘hands-off’ experience for your organization. There are responsibilities on both sides of the project that need to be fulfilled – here's how to prepare.

Creating a report to see Campaigns and the Leads or Contacts that are members of Campaigns is pretty straightforward. However, what if you’re looking to focus on Leads who are/aren’t members of any Campaigns? With a use case and example reports, we help you to determine how you can pull the right report to show you what you’re looking for.

Invalid, old, or dummy email addresses cause high email bounce rates, which could lead to poor deliverability and skewed email reporting. It's recommended to clean your marketing database regularly, and although there is no built-in email verification functionality in Pardot, there are third-party services that can do the job. We give you the low-down on the verification tool options (both free and paid) you can use alongside Pardot...

Something Old

What we found while digging into The DRIP’s archives.

Pardot (Account Engagement) and Salesforce work together to provide responsive marketing automation that leverages all of the data the two platforms gather. But what does that mean in action? This guide will outline all the ways they integrate with each other.

Want to gather different data from your prospects without overwhelming them with a huge form? Progressive Profiling allows you to display form fields based on what fields the prospect already completed in the past, allowing you to collect more data from users as they continue to engage. This post will help you get some creative ideas on how to use progressive profiling to spice up your forms.

Something Borrowed

What we’ve been loving from the Salesforce marketing community. 

There’s been a quiet update to Pardot (Account Engagement) regarding file access behavior. If you’ve ever wished you could just load a file saved in Pardot in the browser rather than re-downloading, now you can! Bill discusses how…

Something Blue

Events you may be interested in from Salesforce and the community.

Not exactly an event, but a virtual exploration? Okay, this may be a stretch to include in our "events" section but we have been loving Connections on Salesforce+. Join Sarah Franklin to learn the inspiring stories of marketers across the globe – and get familiar with their faces before the Salesforce events season gets fully underway.

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