The Connected Campaign

Hey Marketers!

Today is International Day for Achievers – but is it just a silly celebration? We think it’s a recognition for all you out there who are learning, persuading, and automating every day.

In this edition we’re sharing a breadth of inspiring content from our contributors: how to build the best team for a CDP implementation, how to avoid emails going to spam, inbound marketing strategies, and more…

You want to keep extending your knowledge. You want to learn at your own pace. This day (that recognizes achievers) should be one where we reflect – as we're all doing great things, each week. 

To help with your achievements, why not subscribe to The DRIP? And while you’re at it, share this with your fellow marketers to continue upskilling.

Something New

What has recently got the marketing community talking?

Salesforce Data Cloud (CDP) is a real buzzword in the ecosystem at the moment, but the platform can be difficult to define and position. How can marketers use it and why do they need it? With the deprecation of third-party cookies, Data Cloud may just be essential for creating personalized interactions. And by having the right skills and preparing the right team, you will be able to reap the benefits.

A marketer's worst nightmare: their email going to straight to the spam folder! The difference between your email landing in the recipient’s inbox versus spam is called "inbox placement", and getting it right is crucial if you rely on email for lead nurturing and client retention. But don't worry, email analytics platforms are here to help...

If you have been looking for ways to bolster your inbound marketing efforts, then look no further. From short form videos to harnessing AI (of course!), these six strategies might just unlock a flood of new customers and potential growth for your business.

Something Old

What we found while digging into The DRIP’s archives.

How much do you know about Interaction Studio? It gives organizations the ability to promote relevant products and services to their customers in real time, but why do you need this type of customer personalization in today’s marketing landscape? Here's how to bring this cutting-edge Marketing Cloud product to marketing teams.

It's no secret that we love content – it's an amazing way to learn new things, and the Pardot and Marketing Cloud community love sharing their ideas and expertise. Since the first publication, we've added more to this round-up. Discover well-known and new favorites in our top Salesforce Marketing blogs!

Something Borrowed

What we’ve been loving from the Salesforce marketing community. 

One of the main goals of marketers is to generate leads, but there are so many ways you can do this. Marketing Champion Anurag Pareek shares his top five lead generation strategies in B2B marketing, to help you improve ROI and reach your target audience.

Something Blue

Events you may be interested in from Salesforce and the community.

In the spirit of achieving, why not join your local Salesforce Marketer Trailblazer Group? You’ll be inspired by others – or you could even be the one inspiring!

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