Crisis Management, Insights and Partners in the News
This September 2024 edition of Worldcom Highlights steps into the discipline of Crisis Management. When a crisis strikes, there are two important things: Preparation and Communication. We tapped into the collective wisdom of our partners to bring you insights on both of these topics.
In this edition, we also have insights on writing great press releases, understanding how the sunsetting HARO impact online media platforms, how emotional intelligence can improve the workplace and more.
The Worldcom Partners have been winning awards, new clients and being honored around the globe. We've rounded it all up for you in this edition of Worldcom Highlights.
Crisis Communication and Management
When a crisis strikes, there are two important things: Preparation and Communication. Those elements will help drive the course that a crisis takes. The effectiveness of your crisis response largely depends on how well-prepared you are before a crisis happens. This means having a solid crisis management plan in place. That planning includes identifying potential risks, establishing clear communication channels, training your team, and reviewing various scenarios.
With this preparation, you should be able to respond swiftly and confidently to minimize damage and maintain control over the situation. Get insights from Worldcom Partners across the globe on how to plan for and respond to crisis situations.
Using Research to Inform University Strategic Planning
Insights from RW Jones Agency, our partner in Meadow Lands, Pennsylvania, United States
When Universities and colleges work on strategic planning, the processes are often too inwardly focused. Most institutions create internal committees to discuss institutional priorities without using external research or data to support their decision-making process. Without outside research, they pave the planning for their institution with a foundation of intuition, not evidence.
Celebrating 50 Years with Key Learnings from Nuffer, Smith, Tucker
Insights from Nuffer, Smith, Tucker our partner in San Diego, California, United States
This year, NST celebrated 50 Years. What an accomplishment. To get to that marker, it took passion, grit, a commitment to doing good work, and constant exploration and evolution, not only by the company’s founders and leaders but also by each person who is part of Team NST. This remarkable accomplishment – being in business for five decades – is a testament to the power of continuously living the visit they have to Redefine PR.
At the beginning of this year, President and Partner Teresa Siles started a series of blog posts that reflect on the greatest learnings she has had from her time at NST. Some of these are guidance from the firm’s previous leaders. These lessons not only mark a moment in time, but have also paved the way for future success.
Why Consumers Need to be Health Literate
Insights from Phillips Group our partner in Brisbane City, Australia
According to the Australian Government Department of Health and Aged Care, nearly 60% of adult Australians have low health literacy.
To address this issue, the government has begun to prioritise health literacy as a key factor in improving health outcomes and care quality. Various activities have occurred within and outside the health system aimed at health promotion, health protection, disease prevention, health care maintenance, and clearer communication between healthcare providers and patients. A National Health Literacy Strategy, part of the National Preventive Health Strategy 2021–2030, is under development.
Creating Better Product Launch Strategy and Press Releases
Insights from Airfoil Group our partner in Farmington Hills, Michigan, United States
A successful product launch strategy is essential for creating buzz, building anticipation, and ensuring an impactful entry into the market. To ensure it goes as smoothly as possible, it typically involves coordinated marketing efforts, customer outreach, and product education. All of these elements are aimed at maximizing visibility and generating immediate interest.
The efforts begin well before launch and continue long after launch day, driving media coverage, product reviews, influencer programs and product sales. Worldcom Partner, Airfoil, outlines the four phases: Phase 1 – Pre-launch buzz-building, Phase 2 – Reviewer and influencer seeding, Phase 3 – Launch and Phase 4 – Sales-driving momentum.
How Emotional Intelligence can Improve Mental Health At Work
Insights from Agencia Interamericana de Comunicación our partner in Moravia, San Vicente, San José, Costa Rica
Over a century ago, the first writings on social intelligence emerged, leading to other studies on multiple intelligences, laying the groundwork for the development of Emotional Intelligence (EI). EI has increasingly become a tool used in businesses to enhance the well-being of individuals and work teams.
Emotional Intelligence has been defined as the ability to recognize our own and others’ feelings, to motivate ourselves, and to manage relationships effectively. Over time, the concept has gained popularity and has gradually been linked to the development of other skills, both socially and in the workplace. Today, it is recognized that EI can be developed and applied in various areas including improving mental health in the workplace.
6 PR Strategies for Online Stores
Insights from HBI Communication Helga Bailey GmbH, our partner in Munich, Germany
As the holiday season draws near, online retailers and retailers with ecommerce websites are getting prepared for the increase in traffic and sales. In addition to optimizing the website for organic search and user experience, retailers are dealing with even more difficulty to get share of voice in the market.
In this increasingly competitive environment, it is more important than ever for online stores to develop effective PR strategies to compete and capitalize on this trend. There are some tactics in public relations that online stores can use to help support the brand. A comprehensive strategy includes coordinating several channels and also preparing for any issues that might arise including delivery issue and technical glitches.
Recommended by LinkedIn
Strategies for Managing Issues with Overtourism
Insights from Off Madison Ave, our partner in Tempe, Arizona, United States
The topic of Overtourism has been receiving more attention after the summer travel season. Many popular travel destinations are becoming overcrowded with visitors, putting a strain on national parks, local communities and infrastructure. In addition, there is also an environment impact to dealing with the sheer number of tourists.
Meta Pixel And Conversions API For Data-Driven Success
Insights from The Pollack Group, our partner in Los Angeles, California, United States
When you start a new digital marketing project, it is important to make sure a few essential tools are in place. It is also important to take that approach whether it’s for a new client campaign launching or an existing client looking to update their existing campaigns.
In digital marketing, it is critical to have all of the elements in place including the technology. It’s not just about setting up the elements for a smooth campaign launch; it’s about making sure the platforms have all the data they need to function effectively.
By getting things set up in advance and testing, you are ready when the data starts flowing when the campaign has been enabled. Even when clients are managing the campaigns, it is helpful to audit the tracking so the data is ready if and when it is needed.
HARO’s Transition and the New Era of Media Relations Platforms
Insights from Coyne Public Relations, our partner in Parsippany, New Jersey, United States
With Cision’s shift from Help A Reporter Out (HARO) to Connectively, we are again trying to answer an age-old question: what’s the best way for brands and PR professionals to connect with journalists?
It used to be pretty straightforward – send an email or use platforms like HARO. However, journalists are tasked with generating a lot of stories in the digital age. Now, thanks to AI, getting in touch with them quickly and efficiently is crucial. Public Relations professionals are now challenged with figuring out where to share these opportunities.
While AI has brought a lot of new possibilities, it’s also introduced some issues including a spike in fake editorial requests and false information on query-based platforms. This rash of unreliable information has led to distrust, making journalists look for alternatives. As a result, new platforms have popped up to solve this industry-wide problem.
So, where is everyone headed? Many writers are leaving the usual spots and moving to new, lesser-known platforms for their editorial requests – and some of them might be completely new to you.
5 Best Practices for a Successful Partner Marketing Strategy
Insights from Standing Partnership, our partner in St. Louis, Missouri, United States
When two or more companies join forces to promote and sell, whether a product or a service for mutual benefit, that is called Partner Marketing. The practice is gaining momentum in current marketing landscape. If the companies can plan and execute strategically, partner marketing can be an important part of the growth engine for companies. With these partnerships, the companies are able to reach more customers and maximize their resources.
Guide: Effective Communication in the Spanish Cybersecurity Market
Worldcom Partner LF Channel has developed a free guide with tips and recommendations for effective communication in Spain’s cybersecurity market. This guide offers a comprehensive analysis of trends, challenges, and opportunities in the Spanish cybersecurity sector from a comms perspective. This resource is packed with relevant content for anyone interested in the Spanish market and is an essential tool for professionals looking to enhance their strategy in this ever-evolving field.
If you believe what we believe, then our partners will want to talk to you.
You’ll work directly with entrepreneurs who are innovators and experts in a variety of communications fields. And you’ll be able to draw on the knowledge of over 2000 communications professionals as you develop your career.