Digi Lounge and the chance to inspire new entrepreneurs

Although Digibee is going increasingly global, we still feel at home at Cubo Itaú, where we also made an expansion – small in physical dimensions, but huge in meaning 

Rodrigo Bernardinelli

It goes without saying that Digibee has an immense power to gather very good people around it. Clients that push us forward, investors that support us, mentors who put us on track all the time. And this has been going on since the beginning of our history, when we first came into contact with Cubo Itaú, five years ago.

At that time, the curatorship of Cubo was as stringent as it is today: in our first attempt to be part of the ecosystem, we were refused by Flavio Pripas, creator and leader of Cubo. We pivoted our business based on the tips he gave us, and not only did we enter Cubo, but today we have Flavio as our Chief Strategy Officer, helping us to go even further.

In addition to the executive, there has been a number of other achievements since we set foot (read: set up an office) in the community of Brazil’s main startups. And it is to cement and celebrate these triumphs that in September we launched Digi Lounge, a work and meeting place in Cubo.

Such new spot also embodies something less palpable, but easy to identify: the importance of our relationship with Cubo. By the time we joined it, we started venturing in an innovation and business environment that ultimately leveraged our growth. From that ecosystem came investors and clients – in fact, in our early years, half of our clients came from there.

Hence, opening this lounge confirms that Cubo is our home, our headquarters, our environment of choice. We worked there at a vibrant pace until the pandemic kicked in, when many of our employees returned to their hometown, and the work models established since then made it unnecessary to bring everyone back to the office. Even so, we miss having a space of our own, where we can receive clients, hold meetings, carry out the onboarding of new Digibees – and, definitely, celebrate the next victory.

Cubo allows such a recovery, in addition to having an incredible structure and an inspiring environment. And because it was so inspiring to us, we want Digi Lounge to somehow give back some of what we received. The space is ours, but we invite all our friends from Cubo to use it.

Today people ask me if Digibee is as inspiring for other companies as Cubo was for us. I believe that answering it is not up to me, but there is proof that this indeed was the case.

Our aspiration is to serve as a role model for other companies, likewise showing the possibility of entrepreneuring, sharing, and accomplishing things in a fair and aboveboard manner from Brazil. If we can inspire other entrepreneurs to do the same, we will have achieved an important goal that goes far beyond business.

Know more:

Our DNA has the tools for the next banking evolution

Beyond business: what Digibee can do for our clients’ teams