Digital Business Transformation
“Digital “has the dubious distinction of being one of the most commonly used business terms of today, and one of the least well defined.
What is Digital: The convergence of multiple technology innovation enabled by connectivity, Naturally, these innovations evolve over time, but the most relevant technology innovations today include big data and analytics; cloud computing; mobile solutions; social media and other collaborative applications; connected devices and IoT; artificial intelligence and machine learning; blockchain; and virtual reality
What is Digital Business Transformation: Digital business transformation is an organizational change though the use of digital technologies and business models to improve performance
Objective:
1. Digital business transformation is to improved business performance
2. Digital business transformation is based on a digital foundation
3. Digital business transformation requires organizational change – Change that includes processes, people, and strategy.
In sum, Digital business transformation involves much more than technology
The Digital Business Transformation Journey
Why to Transform: Assess your digital opportunities and threats
What to Transform:
· Choose how to differentiate by combining cost value, experience value, and platform value
· Choose your appropriate response strategy: Harvest, Retreat, Disrupt, and/or Occupy
Digital Response Strategy Playbook
Defense
Retreat: Withdraw from business when revenues dry up, or move into niche
Harvest: Block disruptive threats, maximize revenue from businesses under attack
Offense
Occupy: Win the competition for new market by out- competing rivals
Disrupt: Disrupt your own core business or create new markets
How to Transform
· Define a roadmap for digitization across your organizational value chain
· Build Digital Business Agility: Hyperawareness, Informed decision making, and Fast Execution
Management also must change
New offers for Management Personnel
Examples
· Innovation Leadership: Guide innovation through leadership
· Digital Leadership: Managing in the Networked World
· Agile Management: The Role of the Manager in Agile Teams
· Design Thinking : Leadership Garage