Personal Branding-Time To Build Your's

The truth is that brands do matter. Whether it’s a business or yourself that’s on offer, you need to be doing all you can to enhance and display it.

It’s important to remember that the existence of your personal brand doesn’t start the first time you think about it. Put yourself in the shoes of people searching your name and look at yourself from their point of view: Google yourself!

The internet has made all kinds of information easily accessible to anyone who does a simple search on Google or social media. Today when people want to learn more about you they Google your name and your company name. It’s often your social media sites that are at the top of the search results.

Browse the first few pages and see what comes up. What do the results say to you? If results link to social media profiles, what do those profiles reflect to the people that may be viewing them?

You already have a personal brand. Now it’s a matter of leading it in the direction you want. Define your own personal brand mission by thinking about these 3 simple questions: WHO, WHY and WHAT.

Fortunately, what your people sees reflected in your social media presence is completely in your hands. The impression you make depends on how the way you write your messages, communicate with your audience, and handle your presence on social media.

One of the first things you need to do for your personal branding and embrace the digital sales transformation is to ensure that your social media presence reflects positively upon you. This applies to all the social media platforms you’re on.

A great place to start your personal branding on your LinkedIn profile is in your summary section. Make sure you do the following:

·      Share your story

·      Elaborate on why you do what you do

·      Enhance your social proof by highlighting awards, experience, education, publications, accomplishments, client success stories etc.

Don’t forget to also take advantage of social media platforms like Twitter, Facebook, Instagram and others to shape your personal brand.

You are in digital era and every prospects will often review your social profiles before engaging with you. Make sure they like what they see.