How Augmented Reality Improves Customer Experience and used in enterprise

How Augmented Reality Improves Customer Experience and used in enterprise

Customers' interactions with brands and purchases of items have evolved because of ongoing digital disruption. Companies must rethink their current approach as more shopper’s desire customization while exploring or purchasing products. Augmented reality is the most capable and interactive method of assisting businesses in a variety of ways. It has the potential to improve a company's overall customer experience while also accelerating revenue growth.

This multibillion-dollar technology can benefit firms of all sizes and industries. This breakthrough provides various options for businesses to differentiate themselves from the competition. Furthermore, it addresses several issues that buyers confront during the purchasing process.

What is AR?

Augmented reality is an interactive experience that integrates digital objects into a real-world user environment. The user can view the content using a mobile device with a camera (smartphone/tablet), web camera or specially designed augmented reality glasses.

Enterprise augmented reality, on the other hand, refers specifically to productivity software solutions that merge the physical industrial settings with a digital overlay. The workspace setting is the key differentiator between enterprise AR and consumer AR. These solutions serve to improve and enhance different aspects of the organization – maintenance, repair, manufacturing, field service, customer support or training, for example – by leveraging augmented reality.

Why Should Businesses Consider Using Augmented Reality?

AR business solutions are critical in altering a company's operations in order to generate growth, profitability, and a superior customer experience. To achieve a competitive advantage in the market, businesses must shift from traditional marketing to AR. Furthermore, this technology can assist businesses in boosting customer retention as well as the purchasing experience.

How Augmented reality in business improves customer experience?

Businesses may use augmented reality to improve the consumer experience in a variety of ways. Whether it's for online purchasing or improving the offline in-store experience, augmented reality has you covered.

Customers are more likely to purchase things if AR can give product-related information in real-time. Here are some cutting-edge ways that augmented reality might improve the client experience.

Customer service executive training

Using augmented reality, training your workforce becomes more accessible, faster, and efficient. This is because augmented reality increases information and interactivity among new team members. AR aids in the faster acquisition of information and the seamless learning of new skills. It is not achievable with traditional teaching methods that rely on basic images and films. Customer executives can learn about items in greater depth than is feasible with still images or animated movies. Furthermore, the training is much faster and more efficient.

Assist customers in making decisions

Many clients resist purchasing things not because they do not want them, but because they are unclear if they are the correct fit for them. An augmented reality app can assist customers in making strong purchasing decisions by providing them with all the information they require in real-time. Buyers merely need to open their AR app, click on the product, or hover the camera to acquire all the important information. It is a novel marketing strategy that enables business owners to sell their items more quickly without the need of harsh advertisements.

Value-adding elements

AR's information-driven influence extends beyond the pre-sale process. AR technology can work wonders at the point of sale, assisting clients in making speedy purchasing decisions. AR-based packaging is one such innovative example, in which purchasers can scan the package to learn more.

Customers enjoy a more valuable and engaging experience with interactive packaging, which is impossible to accomplish with 2d graphics. When purchasers see attractive images, the total customer experience improves and sales increase.

Try-before-you-buy opportunity

Customers want to try numerous things, but the shop owners won't let them because of a variety of reasons. AR can quickly fix this problem by allowing shoppers to virtually try on things. The AR app may capture a user's face or body and then superimpose the product in time with the user's movements. This essential AR feature elevates the customer purchasing experience to a whole new level. It can be used to a variety of product categories, including makeup, footwear, and eyewear.

Examples of AR businesses

Several businesses are actively using this technology to promote and sell their products quickly and to a large set of audiences. Some use cases are:

·         Personalized footwear

·         Custom modular furniture

·         Fashion and beauty: Try before you buy

·         Virtual jeweler try-on

·         Clothing companies

·         AR-based car’s interiors personalization

 Final thoughts

Augmented reality is reshaping businesses in a variety of areas. The enterprise sector, in particular, is witnessing a slew of ramifications as a result of the adoption of AR technology. Companies are using augmented reality to streamline workflow, reduce logistics and operating expenses, and improve the productivity of various departments, including marketing, sales, customer service, and manufacturing, to mention a few.

AR is the future of all businesses, and it will enable manufacturers and merchants to grow large and quickly. However, because it improves consumer experience and happiness, the retention rate rises. So, regardless of the size of your company, AR can help you gain more traction and income.