DN Weekly Social Updates w/c 7th January
Digital Natives
We’re a social first creative agency putting brands at the centre of attention 🚀
🚨 11 Social updates you might have missed this week…
📸 TikTok is encouraging users to share more photo and carousel posts through daily prompts on profile feeds. These prompts are based on trending search terms such as ‘Breakfast Ideas’ or ‘Healthy Meals.’
🤳 X has officially transitioned into a video-first platform, contemplating the restriction of video content to premium subscribers. The platform has recently unveiled plans to introduce exclusive shows featuring former TV personalities.
🔞 Meta has implemented new protection for its teen users following global pressures and advice from experts. Sensitive content or accounts will be restricted on Instagram when teens use the Search or Explore feature.
👨👧 Snap Inc. has also announced new parental improvements to its Family Centre, making it easier for parents to manage their kids’ exposure levels and certain features in the app.
📺 TikTok has launched Chromecast support to enable video viewing on home TVs.
📱 Instagram is testing an option to create stories for just friends as it focuses on closed communities and private messaging.
🔎 TikTok has implemented new restrictions on hashtag searching in its Creative Centre to avoid criticism of its moderation approach.
🎥 YouTube has made it even easier to create Shorts with new tools to edit long-form clips, an update designed to help creators and brands tap into the popularity of Shorts.
🔗 Instagram is testing a new public ‘Collections’ feature on profiles, enhancing users’ app experience and increasing content within Collections’ reach.
🎯 Meta is removing some of its more detailed targeting options for ad campaigns due to them being too granular, not widely used, or relating to topics that ‘people may perceive as sensitive.’
🛒 TikTok is planning to boost in-stream commerce spending 10X in 2024, as the platform aims to make in-stream shopping take off.
Recommended by LinkedIn
🚨 In other news….
🏆 Following The Golden Globes, the Timothee Chalamet and Kylie Jenner lip reading reactivates have graced our feeds - Bravo Lucy & Yak and Orelia Jewellery!
🥤The Stanley Cup conversation continues, this time users and brands like Ryanair are creating videos with kitchen bins to imitate the reusable bottle.
🤭 The 'I think I like this little life' trend has evolved from wholesome content showing the joy in each day to being used more as a parody. Creators like Alix Earle and Wagamama are using it for comedy purposes and we don’t expect it to stop anytime soon.
💅 Cat-eye heart nail content is gaining traction as THE beauty trend for Valentine’s Day 2024.
📱 What we’ve posted...
🍹 FUNKIN COCKTAILS | B Corp™ creator content centered around being sober curious went live this week.
🧘🏼♀️ An inspirational video promoting daily, weekly, and monthly self-care habits from our latest Panasonic Personal Care influencers campaign.
🖊️ rOtring user-generated content received a lot of love from the community across Instagram and Facebook this week.
Congrats you made it to the end of the newsletter!
📥Subscribe to get social news and updates from DN straight to your feed and inbox – we'll be back next week! 📥