It doesn't need to be complicated.

For any new readers, you can check out some of the previous stuff we’ve put out here.

• The Cover Letter is dead. Replace it with this. Click here.
• Do this and let jobs come to you. Click here.
• Why you should go all in on LinkedIn. Click here.
• Nail your next interview with these 5 tips. Click here.
• Make sure these three things are not on your CV. Click here.

To back up our message - we’re not going to do a long introduction this week. 

The core of it is, finding a new job can be daunting but this doesn’t mean that it has to be complicated. 

If you break it down, the actions that go into finding a new role are relatively straight-forward. 

You put together a CV and perform actions to get it in front of the right profile and elicit a response. 

An accurate formula for success would be forming a habit of doing the right actions consistently over a long period of time until you see results. 

There will be things that are out of your control but over-time a consistent approach will win out.

With that being said, here’s five pointers that we think if accurately met would increase your chances of success in the job market exponentially. 

𝟭) 𝗗𝗼𝗻'𝘁 𝗹𝗲𝗮𝗻 𝗼𝗻 𝗘𝗮𝘀𝘆 𝗔𝗽𝗽𝗹𝘆.

Spray and pray doesn't work here and I can’t stress this enough. 

A high-volume, apply to everything and see what sticks approach just doesn’t fly in an over saturated market. 

Employers are inundated with choice and it is a reality that for most junior-mid roles, they are not looking for a one-in-a-million profile - just someone that can do the job. 

There is no need for them to take a punt on someone with no relevant experience as they are flooded with people with relevant experience. 

In the same vein, even if your profile matches the job criteria - do you really want to leave your chances to being plucked out of 1000 CVs in a pile? 

Your job search shouldn’t be resigned to luck of the draw, it should be a calculated and sustained effort at putting yourself in front of the right people. 

Reach out to Hiring Managers directly. Make connections and stand out from the crowd. 

Trust me - I do this for a living. There is no greater feeling for a Hiring Manager than when the perfect profile presents itself to them and saves them the hassle of searching through hundreds - if not thousands - of applications. 

𝟮) 𝗠𝗮𝘅 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸.

Every week you have 100 LinkedIn Connects you can use to put yourself in front of ANYONE.

Put yourself on the radar of senior industry figures and direct decision makers instead of  waiting for them to come to you.

Imagine you are a Head of Product for X company and instead of having to go through the complicated and long-winded process of advertising a role, screening profiles, holding 10 interviews - you remember the Product Manager that reached out to you on LinkedIn last week?

You make your own luck in this market and this is certainly one of the most direct ways to go about it. 

Even if there’s nothing live at their end right now, they might know someone who is looking or hold your profile in consideration for future vacancies. 

𝟯) 𝗕𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰.

Just because it's your first time seeing the LinkedIn boilerplate template or AI outreach - it's probably not for the recipient.

It’s in the hundreds how many people send me the exact same message each week. 

I feel 10x more obligated to reply to someone that’s taken the time to actually reach out with something non-AI or pre-generated.

Be you and be real. 

People hire people, not automated templates.

𝟰) 𝗔𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

More and more, hiring managers tell me 'send me their LinkedIn'.

It’s the way the world is heading and truthfully it’s decimated the Cover Letter as the go-to resource for getting a quick overview into someones experience. 

This is great news for candidates as your CV sells only to who you put it in front of. 

Your LinkedIn passively sells you 24/7. It’s accessible, permanently visible and gives an insight into you as a person in a way a CV could never. 

Invest time into it and don't underestimate its reach as a marketing tool for yourself to prospective employers. 

𝟱)𝗧𝗮𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 '𝗵𝗶𝗱𝗱𝗲𝗻 𝗷𝗼𝗯 𝗺𝗮𝗿𝗸𝗲𝘁'.

LinkedIn will only take you so far. There's a huge database of roles which don't get advertised online.

There are more roles available here than there are on LinkedIn for sure. The quality and calibre is also probably far higher.

Getting out and meeting people F2F will be your first step into tapping into this. 

Social proof is one of the most underrated considerations that goes into buying something.

A company is 10x more likely to go with a recommended candidate from someone they trust internally than take a risk on an unknown quantity from the outside. 

You need to be in pole position to take advantage of this when it arises.

BEFORE YOU GO: Thanks for reading #11 of the LinkedIn Newsletter series. Get in touch with me across my socials by clicking here!