E-commerce: What's next?

Today I watched an interesting online debate, organized by 2 Portuguese entities, on the evolution of e-commerce in a post-pandemic scenario. Although some people may think that this exercise is pure art of divination, the fact is that all the information shared there by the guests, proved to be quite interesting and pertinent.

The intervention of the guests leads us to conclude that, in fact, clichés such as “finding opportunities in times of crisis”, or “failure is not an option” applied now, and our e-commerce leaders are to be congratulated for their capacity for analysis, adaptation and execution.

As expected, from the moment social isolation was decreed, the purchase of goods through the digital channel increased, with growth figures reaching 630% / day in a specific case. Even so, only 39% of Portuguese Internet users buy online, so there is great scope for growth. But is this just a passing trend, or is it a behavior that is here to stay? Factors such as the implementation of remote-work, indicate that this consumer behavior is here to stay.

It was very interesting to analyze the responses of the brands, in order to maintain consumer satisfaction and confidence, with regard to the delivery and distribution of products purchased online. The solutions implemented range from home delivery (common these days), to the creation of specific areas called “drive thru”, where the consumers collects their purchases without getting out of the car. Personally what I enjoyed the most to hear in 2 different occasions was: “in the post-pandemic scenario, lockers will play an important role in the future of e-commerce”. Go Bloq.it!