US citizens pass more than 35% of their TV time consuming streaming contents
In the US Americans pass almost than fifty percent watching TV on streaming. At least that's what a study did by the audit company Deloitte shows. In this study, Americans are watching contents of Netflix, Amazon and Hulu for two hours and nine minutes per day. It means they're passing 39% of five a half hour they go by in front of the TV.
It is a fast-growing and a victory for streaming services. Year after year these companies can see their platform increasing as fast as the numbers of users. People are choosing this way to watch TV because they're freer to see whatever they want, with no scheduled time, choosing the content and watching it. Simple, fast and practical.
With these numbers, it means that for Americans, it doesn't matter the way you watch TV, what really matters it is the content. They give the same importance to open TV and cable TV against streaming contents.
Looking at the Brazilian TV market, Netflix, Amazon and Hulu bill monthly more than US$ 2,1 billion, it means more than R$ 6,9 billion, and it is virtually what Rede Globo, the biggest Brazilian TV network, bills in one year with advertising in Brazil.
Whilst open TV and cable TV lose their audience, Netflix, Amazon and Hulu just see their users base increasing, above all with young people. The millennials are able to do tv marathons, and ordinarily, they do this every weekend, passing more than 19 hours per week exposed to streaming videos.
All we can conclude it is not the death of TV, contrariwise, TV is stronger than ever in the US and in Brazil. What is changing is the way people are consuming TV content. In Brazil, all open and cable TVs are making available their contents on online platforms. Rede Globo has their own digital platform called Globo Play and SBT provides their content on Youtube. So that's the way the conventional TVs found to refresh their way to work and talk with their audience. The user has always dictated the rules so let's see what comes next.
Credits: Deloitte and Notícias da TV. This study belongs to Deloitte/November 2017.
Executive Producer/Producer | Content Creation/Writer - Owner and Director of Station 211 Ltd
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