The ever changing TV landscape!
TV has changed more in the last 10 years than in the previous 50! TV viewing habits have been upended. Audiences are more likely to watch content by themselves. Day parts no longer determine platform choice. With over 150 channels, an array of different devices and new platforms launching every other week, it seems. People have the flexibility to choose what they want to watch, when they want, on whatever screen they want.
The shift towards video on-demand (VoD) has seen the greatest acceleration during the lockdown, with a noticeable rise in solo viewing. With more people confined to their houses comes either a compromise in content viewing or watching content on your own terms, on your own device. TV audience predictability has become quite the challenge and it doesn’t seem to be going back to “normal” anytime soon…GO CHANGE!!!