Exclusive Interview With Sam Rathling, LinkedIn Strategist and Sales Navigator Expert

Q1. What is your advice to someone who is starting out on LinkedIn?

A1. - Take your time to create a great LinkedIn profile by understanding your target audience and what you can bring to the table. Build credibility and be consistent with your work. Don't sell or pitch but focus on creating meaningful relationships with your target audience.

Pro tip : Send 10 connection requests, do prospecting and build your network. Start posting to build a strong personal brand and bring your authentic self. Also, be more visible in the comments of influential people.

Q2. How can you make yourself stand out in the crowd on LinkedIn?

- Finding your voice and having an opinion is most important on LinkedIn. And, that can only happen if you choose the niche you are passionate about. Also, having a strong hook helps to show your real self to people.

Q3. What are the two things that you recommend to every person using LinkedIn? -

• - Be a giver not a getter - Mindset to build relationships and add value
• - Don't pitch or sell. When you sell, you repel.
• - Using LinkedIn as a lead magnet to attract traffic to your profile.

Q4. How can someone generate more sales using LinkedIn?

- 1. Inbound - Takes time to build a brand and takes time to build relationships.

- 2. Outbound - Proactively connect with people. Sending voice notes, and video messages. Start conversations but provide value before you start selling.