FIFA ORGANISATION IS IN DANGER?
how do you think all these factors affects to FIFA brand?
Blatter and Platini maximum image of the organisation, the organisation which represents the government body of the worldwide football and the all events around it, have been found guilty or they are about to be because of ethics code breaches. ESPN FC shows to us the entire case by http://goo.gl/ut75xT
All these facts are a big barrier in order to keep confidence into the organisation by stakeholders, shareholders and football followers. Consequently, by the common knowledge of positioning statement based on business strategy: clarity,consistency,competitiveness, and credibility are the first key factors for success. Now, some of them have been broken, but the most important thing is how people is going to keep maintaining credibility to the organisation who governs all football world.
I guess that these facts are going to position the organisation into a difficult situation because of the credibility crash, and all its revenues will be impacted negatively by all these events.
Could be enough, for FIFA organisation, as a solution to make a public washing up in order to save all the prestige? Would be better change even the name and rebuild it from the scratch ? In business world lose the credibility is like a death sentence, no one is going to support or invest on you; as they do not have the full understanding or certain on what is going to be in future. It is too risky investment, and; the money, business and power are afraid of risky and uncertain situations.
