Full Fat's Weekly Digital Bulletin - 17/02

Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.

This week, we’re all talking all about the glory of the Super Bowl to the star-studded Brit Awards turnout. We look through the latest creative campaigns from PR Week and there are brand new updates on the Meta vs Musk saga. Dive in! 

Food for thought:

1. PRWeek UK rounds up campaign launches of the past week - Valentine’s day took over many brands, from Krispy Kreme owning the ‘I Dough’ moment to offering V-day gifts for their ‘work wives and husbands’ to Klarna spinning Paris Hilton’s famous line of ‘That’s Hot’ to ‘That’s Smooth’. Read on to find out more about the creative activations and how your brand can be more reactive… 
2. Meta could be exploring paid blue checkmarks on Facebook & Instagram - It seems Musk’s approach at Twitter has rubbed off on Meta! Who will be hungry enough to buy their own tick and who will have legit value to their page? 
3. Zuckerberg says Meta is making this the 'year of efficiency' - It’s “hard to crank on efficiency while you’re growing that quickly” and eliminating middle layers of management is the way to do it (apparently)! Will things eventually sway in Meta’s favour, or will Metaverse dreams take over?

Extra, extra! Read all about it: 

1. More ways to amplify organic content on TikTok - ‘Promote’ tools have been updated and here’s how to drive more traffic, and reach targeting audiences by specific location, in their step-by-step guide! Dive in paid experts!
2. Say bye-bye to TweetDeck - In the hopes of luring more users into the monthly subscription programme, TweetDeck will soon become a Twitter Blue exclusive feature (only accessible to paying customers) - is this make or break?
3. Instagram tests new 'Memory' story - To prompt us to re-share old posts, they’re introducing an archive feature, similar to Facebook’s ‘On This Day’ moment. Is this a sign that IG engagement is in decline? Regardless, who doesn’t love a bit of nostalgia!?

 Have you seen this yet?:

1. The Brit Awards failed to nominate a single woman in the best artist category - For the second year running the Brits were non-inclusive for this section, and it’s damaging for such a mainstream, high-profile awards ceremony to neglect a group. Will they be better the third year running? We can only hope. 
2. Waitrose & partners roll out own-brand price cuts amid cost-of-living - Walk, don’t run! Off the back of harder times, the higher-cuff supermarket is dropping their prices, whether that be lesser than Lidl, you be the judge. Time to be Boujee… 
3. Did you watch the Super Bowl? And we’re not talking about the game… All hail the best pregnancy reveal from Rihanna, plus a stunning performance. In case you missed it, here are the highlights from this year’s mega US moment. 

For any suggestions on what you’d like to see included in next week’s bulletin, or to talk all things digital, just drop us a line. Have a great weekend!