Goodbye Hamilton; EE's Curfew, Paddy Power's Christmas; And More...

Issue #38 | 13.12.2024

Hello there - here’s a roundup of the latest campaigns making waves this week—grab a tea or coffee and dive into the creativity that’s catching everyone's attention!

#1 'Every Dream Needs A Team' For Mercedes -AMG PETRONAS F1 Team By AMV BBDO

The Mercedes-AMG PETRONAS Formula One Team marks the end of the 2024 F1 season with "Every Dream Needs a Team," a global campaign by AMV BBDO celebrating Lewis Hamilton's legendary career and inspiring the sport's next generation. Read here.

#2 'TfL London Overground Naming' By VCCP

Transport for London (TfL) and creative agency of record VCCP have launched a new campaign that brings awareness to the six newly named London Overground lines, each of which aims to celebrate London’s diverse history and culture. Read here.

#3 ‘A Shirt’s Not Just For Christmas, It’s For Life’ For Paddy Power By BBH London

Paddy Power 's Christmas campaign, 'A Shirt’s Not Just For Christmas, It’s For Life', created by BBH London , stars Danny Dyer and Eddie Hearn in a humorous nod to football fans, celebrating the cherished moment of unwrapping a first football shirt on Christmas morning. Read here.

#4 'EE Curfew AV' By Saatchi & Saatchi

EE , Saatchi & Saatchi UK and legendary band Echo & The Bunnymen are breathing new life into the iconic music video for The Killing Moon. Originally tied to the 'Curfew' TV ad launched earlier this year, the campaign highlights how reliable connections help parents stay in touch with their teenagers as they navigate newfound freedom. Read here.

#5' Making It Click' For Aviva By adam&eveDDB

Aviva launches the latest advert in its Make it Click campaign, reflecting its ambition to demystify the complex world of finances and help people solve their financial puzzles. Created by adam&eveDDB , the ad launches in time for the festive season, marking a shift from Aviva's usual end-of-December release schedule. Read here.

#6 'Familiar, But Different' For PopCorners By VCCP

PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform to introduce snackers around the world to a ‘Familiar, But Different’ experience. This is the first global brand campaign from the PepsiCo -owned snack and was created in partnership with VCCP . Read here.

#7 'Unwrapped' For World By adam&eveBerlin

World's new campaign, “Unwrapped,” created by adam&eveBerlin and launched alongside Spotify Wrapped, humorously highlights the data we share with online services while promoting World ID as a way to prove identity anonymously without storing personal data.. Read here.

#8 'Sea-Watch Takeover' By Mother Berlin

Sea-Watch, in partnership with Mother Berlin, uses specially designed warning signs to highlight the life-threatening dangers faced by refugees in the Mediterranean, combining rescue efforts with advocacy for the ongoing humanitarian crisis. Read here.

That's all from this week.

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