Reasons to be Positive; Celebrating Rick Brim; CS 2024 Showcases Begin

Issue #35 | 02.12.2024

Hellllo Decemberr! Running up to Christmas and the end of 2024 (time just flew by didn't it), here's the good and great happening in the advertising industry.

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Reasons To Be Optimistic About Advertising In 2025

With 2024 soon coming to an end, our focus turns to the coming year - and specifically what that might look like for advertising. Islam ElDessouky , global vice president of creative strategy, The Coca-Cola Company ; Mel Arrow , CSO, McCann London ; Gen Kobayashi , UK & EMEA CSO, Weber Shandwick ; Satyen Dayal , technology managing director, Edelman London; Pip Hulbert , CEO, VML UK; and Jessica Tamsedge , CEO, Dentsu Creative UK, talk about what there is to be optimistic about in the coming year. Read Now.

Showcasing 2024's Best Agencies

We’re shining a spotlight on what the UK's best agencies have been up to in 2024. It’s been a year of adaptation, creativity and resilience—one where agencies have navigated challenges and seized new opportunities to innovate. Join us in our first round-up as we explore how leading agencies like EssenceMediacom , Droga5 , New Commercial Arts. , TBWA\London , VCCP , BMB Agency , Huge and Revolt have pushed boundaries and delivered impactful results for clients. Stay tuned to our Members Showcase hub to discover the standout campaigns and key moments that defined 2024. More agencies will be added over the coming weeks. Read Now.

The Art Of Never Being Done: A Tribute To Frank Auerbach

In this tribute to the late Frank Auerbach, Ogilvy UK 's head of strategy Matt Waksman reflects on the artist's unwavering commitment to his craft and the profound impact of his work. Waksman, whose own creative journey has been influenced by Auerbach's raw and relentless process, explores how the artist’s devotion to his subjects and his process offers a compelling reminder of the power of dedication in any creative endeavour. Read Now.

Lessons From The Weber Shandwick Playbook

Weber Shandwick has had a busy year filled with new hires and moves to diversify its offering and capabilities. The agency also secured a host of awards including 37 Lions, with a Grand Prix win in Brand Experience. Reflecting on a successful 2024, Elizabeth Gladwin, head of analytics; Gen Kobayashi, chief strategy officer UK & EMEA; Helen Bennett, UK CEO; Amy Garrett, UK president; and Yann Elliott, UK chief creative officer, discuss fostering a collaborative culture, the new digital frontier and the power of earned media. Read Now.

The Work Of Richard Brim - And He's Only Just Getting Started...

Take a look at some of the best work created by adam&eveDDB 's outgoing CCO during his 11-year career at the agency ahead of the launch of his start-up next spring. Read Now.

How Heineken Turned The Tables On Football's Gender Bias 

As sponsors of the Women’s and Men’s UEFA Champions League, Heineken set out to give the online abuse female pundits receive compared to their male counterparts the red card. ‘The Social Swap’ sees former footballers-turned-pundits Jill Scott and Gary Neville swap social media accounts; the results highlight the staggering levels of abuse women in football face online. Stefan Ronge, co-chief creative officer EMEA at Edelman, and Nabil Nasser , global head of The HEINEKEN Company Brand, talk us through the genesis of the campaign and its impact. Read Now.

Slobbery Dogs: The Antidote To Boring B2B Marketing

Lamenting the cost of dull B2B marketing, The Gate London ’s chief strategy officer James Devon posits that, like dogs, people respond to salient signals in Pavlovian style; for dogs it’s all about food, but business people want to feel supported, appreciated and good at their jobs. It’s the role of B2B marketers to be the enticing bell that signals those positive associations. Read Now.

Monty Verdi On Art, Authenticity, And The Creative Path

From the uncompromising originality of The Fountainhead to the chaotic charm of classic cinema, Monty Verdi , the group creative director at Grey London , delves into the personal sources of creative fuel that shape his career. He reflects on the push and pull between artistic authenticity and the demands of client-driven work, exploring how walking through the streets of Soho can spark the most unexpected ideas. Read Now.

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