Creative Excellence in AI 🤖, Xmas Retail Trends 🎅, Alzheimer’s Society’s Creative Fightback, Showcases 2024

Issue #37 | 07.12.2024

This week's newsletter dives into the AI-driven campaigns by Virgin Media O2 and Coca-Cola, insights on how cautious holiday spending is shaping brand strategies and impactful storytelling on dementia awareness. We also continue our agency showcases of 2024's and hear from Edelman's Suzy Socker on her new role as UK MD of brand.

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The Pursuit Of Creative Excellence In The AI Era

From Virgin Media O2 ’s chatbot granny to The Coca-Cola Company ’s new ‘Holidays Are Coming’ campaign - the future of advertising is here. We ask Cadbury’s marketer Phil Warfield , Coca-Cola’s Islam El Dessouky , VCCP 's Peter Gasston , MullenLowe UK ’s Ben Shaw , Unilever ’s Shannon Kalkstein , Gravity Road 's Mark Eaves , Subway 's Mays Elansari and PepsiCo 's Matt Watson whether the rise of machine-produced work could impact creative excellence. Read Now

What Brands Should Expect From Shoppers This Christmas

As cautious spending continues to shape consumer habits, brands are adapting to win shoppers over this Christmas. Dom Boyd ⚡️ , managing director at Kantar , highlights a shift to value-driven choices, predicting a season of “prosecco over champagne” as premium own-label ranges thrive. Meanwhile, Stephen Renou , head of retail experience strategy at VCCP , points to the success of campaigns like Cadbury’s 'Secret Santa', which blends affordability with emotional appeal to tap into the spirit of festive generosity. From budget-conscious gifting to the rise of physical shopping, we explore how brands are finding innovative ways to capture hearts and wallets in a competitive and economically challenging holiday season. Read Now

Unvarnished Truths: How Creativity Can Shift Perceptions of Dementia

New Commercial Arts. (NCA) works with Alzheimer's Society to create bold, compassionate storytelling around the topic of dementia, tackling stigmas and driving awareness. Creative Salon explores this creative collaboration, and NCA creative Jules Middleton new explains how campaigns such as ‘The Long Goodbye’ and ‘The Ultimate Vow’ show a real desire for action. Read Now

Suzy Socker On Shaping Brands And Breaking Boundaries At Edelman

In her fourth year at Edelman , Suzy Socker has risen through the ranks to her current role as UK managing director. Socker discusses her new role, what sets Edelman apart from the crowd and the agency's pursuit of creative impact and influence. Read Now

Showcasing 2024s Best Agencies

We continue to shine a spotlight on what the UK's best agencies have been up to in 2024. It's been a year of resilience and creativity and one where agencies have navigated challenges and seized new opportunities to innovate. This week's showcases feature: BBH London , Weber Shandwick , Saatchi & Saatchi UK , Edelman , St Luke's London , MullenLowe UK and The Gate London .  Read Now

Brands Riding The Fast-Fading Waves Of Culture And Community

 In the last few months alone we’ve gone from Brat summer to a very mindful and demure autumn. As cultural moments come and go, Leo Burnett UK 's creative director Beth Manning argues that brands can thrive by cutting through the noise with purpose to create impact that has longevity. Read Now

Mental Nourishment For Weber Shandwicks Head Of Strategy

From cooking to taking off the headphones and embracing our surroundings, Andrew Lopez outlines what helps keep his mind fresh with inspiration and insights on the world.  Read Now

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