Google Ads is Removing Two Bidding Strategies in June
Google plans to remove 'Target Search Page Location' and 'Target Outranking Share' bid strategies at the end of June.
With the Target Impression share capabilities, Google introduced in November last no longer proposed bid strategies.
Target Impression Shared is a smart bidding strategy that automatically bids advertisements to display.
Advertisers can set bids to display their pages anywhere in the top of the page, anywhere on the search results page.
Bid tactics that share campaigns using Target Search Page Location or Target Outreach automatically migrate to Target Impression Partnership.
After migration to Target Impression share, campaigns based on previous targeting positions and historic seam sharing are automatically optimized.