Here’s What You Missed Last Week: TikTok Integration With Mercedes-Benz, WhatsApp Newsletter Feature, Instagram New Sticker

Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.

Tiktok 

• TikTok LIVE’s new format could be the perfect tie-in for your next promotional campaign. (Read)
• TikTok’s latest insights addition is a gold mine for marketers. (Read)
• Tiktok announced new brand safety and suitability partners. (News)
• Tiktok is under Investigation by Canadian privacy regulators. (Reuters)
• Tiktok expands access to it’s research API for independent researchers. (Tweet)
• Tiktok launched new type of creator fund “Creativity Program Beta”. (Blog)
• Tiktok Integrations with cars are coming, starting with Mercedes-Benz. (TC)
• Snoop dogg made his music exclusively available for Tiktok creators with new partnership with his label. (News)
• TikTok has new ways to boost your content. (Read)
• TikTok’s Shop update lets customers purchase without leaving the app. (Read)

Instagram 

• Instagram is letting you get creative with replies and comments. (Read)
• Instagram has a new Sticker that makes transformations a snap. (Read)
• Instagram testing User location listings on reels clips. (SMT)
• Instagram is testing Snooze Suggested posts & Reels Watch time feature. (DIW)
• Instagram is working on ability to request Desired Username for your account & making help requests more accessible. (Matt)
• Trend: Many users are currently experiencing Algorithm changes as they have seen drop in IG reels engagement up-to 20% lesser reach than before.

Meta 

• Meta Verified lets you pay for a checkmark on Instagram or Facebook. (Read)
• Meta Tests Product Promotions in IG group chats. (SMT)
• Meta Highlights how they are working on improving Facebook’s penalty system. (Blog)
• WhatsApp is also supposedly working on a newsletter feature. (WAB)
• Meta is going big on AI again, introduced a new large language model LLaMA. (Read)
• Meta’s changed how it reports on ad performance, but it’s not watertight. (Read)

Twitter 

• Elon Musk wants Twitter to change the way it serves your ads. (Read)
• Twitter internally cuts off access to slack for employees and also owes stack money for the service. (mashable)
• Twitter alert users if a community note have been added to a tweet they liked. (News)
• Twitter is working on the ability to remove followers like IG. (Tweet)
• Elon said Twitter will open source its algorithm next week. (Insider)
• Twitter won’t cut off API access for third-party clients - but it’ll cost you to keep it. (Read)

YouTube 

• YouTube’s creator update suggests upcoming opportunities for your podcast. (Read)
• Youtube begins testing 1080p premium stream option on mobile app. (gsmarena)
• Youtube users can now build custom radio stations. (TB)
• Youtube expanded access to let creators dub videos in multi-languages. (daily)
• Youtube adds more Shorts performance insights, updated chat moderation role. (SMT)
• YouTube’s expanded a feature that lets artists earn from creator videos. (Read)

LinkedIn 

• LinkedIn Announced new Feed Features, Newsletter Scheduling & One-click subscribe for newsletters. (Blog)

Snapchat 

• Instagram has a new Sticker that makes transformations a snap. (Read)
• Snapchat rolls out new sounds feature to make content creation easier. (TC)
• A look into Snapchat’s Investors Day presentation. (Blog)

Pinterest 

• 10 minutes of Pinterest per day keeps stress away, according to new study. (Read)
• Pinterest partnered with UC Berkeley Center for a research about affects of Pinterest on consumers. (Read)

Content Opportunities

27 February: International Polar Bear Day / World NGO Day / Pokemon Day / World Sustainable Energy Day.

28 February: Global Scouse Day / Rare Diseases Day / National Science Day / Share a post about different Language speaking team members.

1 March: World Compliment Day / National Barista Day / National Wedding Planning Day / Women’s History Month Begins.

2 March: World Teen mental health Day / World Book day / International Rescue a cat day.

3 March: World Wildlife Day / World Hearing Day / International Irish Whiskey Day.

4 March: World Obesity Day / International Scrappingbook Industry Day / National Sons Day / Share your favourite moment with Family.

5 March: National Absinthe Day / International Open Data Day/ World Info Architecture Day / Share how your business protects user data.

Ads Inspiration

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