The High-Performance Blueprint: Lessons from Jeff Hammond for Building a Thriving Business

As a coach, your mission is to serve, inspire, and transform lives—but building a thriving coaching business takes more than just passion. It requires discipline, focus, and a commitment to growth. Recently, I had the privilege of sitting down with Jeff Hammond, a high-performing entrepreneur in commercial real estate, for an episode of The Amanda Kaufman Show. Jeff shared powerful insights about success, mindset, and scaling a business that are deeply relevant to anyone growing a coaching practice.

Let’s dive into the lessons Jeff shared and explore how you can apply them to your coaching business.

1. Prospecting: The Lifeblood of Any Business

Jeff made one thing clear—your business doesn’t grow unless you’re talking to people. Prospecting is the foundation of success, yet it’s often avoided because of fear or discomfort.

• Shift Your Mindset: Prospecting is an act of service, not sales. Every conversation is an opportunity to help someone.
• Keep It Simple: Jeff started with a paper-based system to track his leads. Fancy tools aren’t necessary when you’re just getting started; what matters is taking action.
• Consistency Wins: Block dedicated time to reach out to people daily and make it non-negotiable.

For coaches, building relationships is everything. Who can you connect with today to start making an impact?

2. Overcoming Fear: A Mindset Masterclass

Fear is the invisible barrier that keeps many of us from taking action. Jeff’s advice? Recognize that most fears are self-imposed.

• Lean Into Discomfort: Whether it’s skydiving or making a tough call, every challenge strengthens your resilience.
• Regulate Your Emotions: Learn to stay calm under pressure by mastering your emotional responses. This skill will serve you in client conversations, sales, and decision-making.
• Reframe Rejection: Each "no" gets you closer to a "yes." Rejection isn’t personal—it’s part of the process.

3. The Value of Time: Your Most Precious Resource

Time isn’t just money; it’s your life. Jeff shared a transformational approach to time management that every coach should consider:

• Assign Value to Your Time: Break your income goal down to an hourly or even per-minute rate. Then ask yourself if a given task or distraction is worth that value.
• Focus on High-Value Activities: Protect time for activities that grow your business, like prospecting and delivering value to clients.
• Minimize Distractions: Jeff uses tools like phone settings to silence notifications and protect his focus during work hours.

How much more could you achieve if you treated your time like the priceless asset it is?

4. Scaling Your Systems: Start Small, Then Evolve

Jeff’s journey from a simple paper system to advanced digital tools is a powerful reminder that you don’t need perfection to start.

• Start Where You Are: Don’t wait for the perfect CRM or software to begin prospecting. Use what’s available to you now.
• Embrace Change: When it’s time to scale, adopt systems that save you time and improve efficiency. Automation isn’t about losing the personal touch—it’s about expanding your capacity to serve.

For new coaches, this lesson is critical: simplicity at the start creates momentum, while scalable systems help you grow.

5. Faith, Service, and Purpose: The Core of Success

Jeff’s faith plays a central role in his life and business. He sees his work as an extension of service, emphasizing the importance of using his gifts to make a meaningful impact.

• Lead With Service: Jeff’s mindset is simple—when you focus on helping others, success follows.
• Trust the Process: Whether facing challenges or celebrating wins, his faith reminds him to trust the bigger picture.

In coaching, leading with heart and purpose not only drives success but creates deeper, more authentic connections with your clients.

6. Let Go of Perfectionism

Perfectionism can keep you stuck in preparation mode, robbing you of the progress that comes from action. Jeff’s approach is refreshingly straightforward:

• Progress Over Perfection: Take imperfect action, learn from your mistakes, and adjust as you go.
• Be Willing to Fail: Growth comes from trying, stumbling, and improving—not from waiting for the “perfect” moment.

Coaches, remember this: the world needs your expertise now. Don’t let perfectionism hold you back from serving others.

7. Surround Yourself with Growth-Minded People

Success isn’t just about what you do—it’s also about who you surround yourself with. Jeff stressed the importance of evaluating relationships and protecting your focus.

• Set Boundaries: Be honest with friends and family about your goals and priorities. The right people will support you.
• Keep Dreaming: Revisit your goals regularly and dream bigger than ever before.

Your environment shapes your outcomes, so choose it wisely.

Final Thoughts

Jeff Hammond’s journey is proof that success comes from consistent action, a growth-oriented mindset, and a commitment to serving others. Whether you’re just starting your coaching business or scaling to new heights, these lessons can guide your path.

Take a moment to reflect:

• How are you prioritizing prospecting and connection?
• Are you managing your time as effectively as possible?
• Where can you let go of perfectionism and embrace progress?

Success doesn’t happen by accident—it’s built step by step, conversation by conversation, and action by action.

Join the Conversation I’d love to hear your thoughts: What lesson from Jeff resonated most with you? How are you applying these ideas in your coaching business? Let’s connect and grow together.

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