How Editing Your LinkedIn Post Could Be Hurting Your Reach 🚨
Chelena ✨ Peart
LinkedIn Strategist 📍 Helping women over 40 to attract leads and convert them into clients so they can increase revenue 📍Discover how to use LinkedIn with ease & for RESULTS - Click below to watch & learn how 👇🏾
Ever found yourself reaching for the edit button right after posting on LinkedIn? 🤔
I’ve been there, too. It’s tempting to quickly fix those little mistakes, but did you know that editing your post in the first hour can significantly impact its engagement?
Here’s the scoop:
🔄 The Algorithm Reset
When you edit a post shortly after publishing, LinkedIn treats it as a new post, wiping out the engagement you've already received. This can cause a drop in visibility, as the platform reassesses your content from scratch.
⏰ The Importance of the First Hour
The first hour is crucial for engagement. LinkedIn uses this time to gauge how your content resonates with a small portion of your network. If you edit during this period, it can disrupt that process and lead to fewer interactions overall.
🧩 Minor Edits vs. Major Changes
Correcting a typo? No big deal. But if you’re making significant changes—like adding tags or links—you might want to reconsider. Major edits can confuse the algorithm and your audience, which could hurt your post's performance.
🤔 So, what’s the best approach?
Proofread before posting and make edits as early as possible if necessary. Keep an eye on your post’s performance to learn how changes impact engagement.
Recommended by LinkedIn
📣 To pick up a few more gems check out my video on this topic:
Is it time you put on your big girl knickers and levelled up your LinkedIn content game?
Join me for the Content Club Taster Session tomorrow Friday 13th September - 8am BST or 5:30pm BST and let me guide you though a content strategy that creates impactful content & drives real business results from LinkedIn.
🫶🏾 Have we met? No...Well it a pleasure to meet you, I am Chelena aka The LinkedIn Lady and I help women to strategically leverage the online space, especially LinkedIn to grow their service/knowledge based business.
If you have a Q about LinkedIn, visibility or attracting leads on LinkedIn hop into my DMs 📥
♻️ Repost if this would be helpful for another women in your network
I help you 2X brand impact on LinkedIn™️ and beyond || Founders and execs: use 1 cause, issue and solution
3moOooo perfectionism. That’s my favorite topic! I learnt in my recovery from perfectionism that it’s a form of self abuse, idolatry and an side effect of people pleasing.