How to Make the Money and Impact You KNOW You’re Capable of - Part 2

This is part 2 in a series of 3 articles shared each week.  Be sure to read part 1 from yesterday first, and keep an eye out for part 3 tomorrow.

Yesterday we talked about creating your powerhouse offer and today we will conquer the marketing piece.  

A huge mistake I see in the coaching industry is that as people uplevel, their marketing still targets the clients that they've outgrown. If you've been following for me a while, you've probably heard me talk about this over, and over, and over again, because it's such an important topic that many people seem to overlook.

There's often a lot of fear when you're upleveling.  You get to a certain stage in your business where you’re making decent money, but there's this fear about getting to that next level. As they say, "New level, new devil,”.

All of a sudden you feel like you don't know what you're doing again.  You feel like, "Oh my gosh. I don't know who my people are anymore. I’ve got to make all of these changes. What if people don't buy?" You go through the whole process of questioning and doubting yourself all over again.

It's very easy to slip back into the mode of targeting, or speaking to clients that are no longer the right fit for you because they don’t understand where you are now. You wouldn't teach graduate level classes to someone who's still a freshman in college, right?

You wouldn't do that because they wouldn’t understand what you're teaching them yet. It would go over their head. This is why you need to make sure your marketing speaks directly to your next level client.

See, part of upleveling requires you to be different than you once were. The way you communicate also changes. So you want to make sure that your marketing calls in the clients who will get it.

Part of that is making sure that you elevate your positioning. You don't want to continue to talk about the same problems that you were talking about, or the same challenges that you were talking about when you were trying to serve a different client.   

The stories in your marketing and your messaging will change.   Sometimes it's just a few small tweaks, this is not about throwing out the baby with the bathwater, but you need to know what tweaks need to be made so that you attract the right people.

You also want to make sure that your marketing moves people. I attract my clients and run my business in about 20 hours a week.  Now, in order for me to make that work, my marketing has to be powerful and potent. It has to move people.

I know that you love to inspire people, that you have a message of transformation and that you want to make a massive impact.  I know that it often feels like you need to create huge amounts of content to do that. But I'm here to tell you that instead of just focusing on teaching people you need to REACH people.  

If you think about it, just giving people more information does not move the needle. It doesn't get them to the position where they need to be to make the decision to change. More information is just more information.

If you're here to help someone save their marriage, if you're here to help someone lose weight, if you're here to help someone become more confident, if you're here to help someone advance their career, if you're here to help them save their business, just giving them how-tos isn't going to do it.   They could go to Google and get all that information. They could follow all the gurus and get all of that information.

What you need to do is make sure that your marketing actually moves them. Stop focusing on the logical information that you're sharing with them and make sure that are actually moving them towards becoming your client so you can change their lives. Otherwise, they just stay where they're at and you won’t make the impact you want to make.

The longer they stay where they're at, the more costly their problem becomes for them. People sink deeper into a sense of apathy and disappointment, and they don't get the results they want when they allow fear to take over.

A lot of gurus will teach you the ascension model, but I recommend letting that go because it will take you so much time and effort to get to where you need to be. If you're burning yourself out now, think about where you're going to be in the next three, six, or twelve months.

This is why I recommend you quit selling bandaids like the gurus and create a program that serves your ideal clients’ at your highest level right now.  If a few people show up who are not quite ideal yet, you have downsell for them like we covered in part 1 of this series.

I get that what I’m sharing with you is unconventional. But if you’re working yourself into exhaustion for the results you’re getting now, you’ll need to do something different to get to the next level with more ease.

Join me tomorrow and we will talk about the sales part of all of this.

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Desiree Stafford helps coaches, consultants, and spiritual entrepreneurs increase their income and free time faster than they can renew their passports. To discover how to do this in your business...for FREE, watch her [no cost] training here.