How much of your time is spent on admin tasks?

On average, recruitment consultants spend a significant portion of their time on administrative tasks, with estimates between 50 - 70% of their work hours. This includes activities like CV formatting, interview scheduling, data entry, compliance checks, and writing job descriptions... the list goes on 🕒

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Email Marketing Tips for Recruitment Agencies

Effective email marketing can help recruitment agencies attract clients, engage candidates, and nurture relationships. Follow these actionable tips to make your campaigns more successful:

1. Define Clear Objectives

• Why It Matters: Know what you want to achieve—whether it’s filling vacancies, generating leads, or positioning your agency as a thought leader.
• What to Do: Set specific goals for each campaign, such as increasing job applications, driving traffic to your website, or booking client meetings

2. Segment Your Audience

• Why It Matters: Candidates and clients have different needs, and a one-size-fits-all email won’t engage both.
• What to Do: Use your CRM to create targeted lists. Examples: Candidates by job sector, location, or seniority level.Clients by industry, hiring frequency, or company size.

3. Write Compelling Subject Lines

• Why It Matters: The subject line determines if your email gets opened.
• What to Do: Keep it short and relevant. For example:“5 Engineering Roles You Don’t Want to Miss” “Struggling to Fill Roles?”

More Email Marketing Tips