How to Prep Copy For a Designer to Create an Infographic
Chaviva Gordon-Bennett
Writer, editor, and content strategist | Builder of brand voices, buyer personas, messaging, and style guides | In a long-term relationship with grammar 🫶🏼
The most powerful piece of static visual content in any marketer’s toolbox these days is undoubtedly the infographic. It can grab and hold your audience’s attention more quickly than text, while also making data-heavy topics more digestible—and memorable.
With nearly 50 percent of your brain involved in visual processing and 70 percent of your sensory receptors located in your eyes, it only takes one-tenth of a second to understand a visual. Infographics just make sense for content marketers!
Every year, more marketers are vowing to spend more time—and money—on visual content like infographics, with 41.5 percent of marketers in 2017 saying that infographics garnered more engagement than any other content. The question is: If you’re used to producing text-based content, how do you prep that copy for a designer to turn it into an engaging, traffic-growing infographic?