How To Write A LinkedIn Article In 5 Easy Steps.

Article Structure Template

Title

(this could either be a punchy statement or the top benefit of your article)

Step 1) Intro

Attention grab: This is where you need to grab the reader’s attention and draw them in by writing a few lines related to the article topic

Paint a picture: evoke emotion by striking a nerve, the pain point your target prospect suffers from

Provide a solution: indirectly cover how the following point are going to be the guide to solving their problem

Step 2) Paragraph 1

Make your first point. Start providing value. You don’t want this to be the juiciest part but you want the reader to be drawn in. I like to start with logic and facts to then go and pull emotion in within the next section

Step 3) Paragraph 2

Make your second point. You don’t want to include more than 1 thought per paragraph. Keep it simple by making a point, backing it up and moving on.

Step 4) Paragraph 3

Make your third point. Give some real-life application here by explaining how you or others have used the points outlined to solve the problem at hand.

Step 5) Conclusion

Wrap up by concluding the message of your piece and providing a cta (call to action). Give your opinion, your conclusive piece of advice to your readers and pose a question to encourage engagement

Conclusion... Really.

I believe using this framework has helped me become a better writer overall. If you feel the same way don't forget to like and share this article.

And if you ever have any questions about marketing do Not hesitate to reach out and shoot your shot.

Yours truly,

Joshua Madu

Founder of Authority Alpha Agency