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The STA Group
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The 2024 League of Legends World Championships Finals drew thousands of esports fans to London’s O2 last weekend, delivering an estimated £12 million boost to the local economy.
It all served to underline the continued potential of esports and, as The STA Group CEO Rebecca Hopkins writes, remind the sports industry that the sector is worth another look.
FIFA and Hawk-Eye Innovations have announced the creation of the Football Technology Centre, a joint venture that aims to develop football-focused emerging technologies.
This will include efforts to generate algorithms that automate the detection of on-pitch incidents to improve refereeing, speeding up decision-making processes and making better-quality information available to officials.
TMRW Sports, the investment vehicle backed by Tiger Woods and Rory McIlroy, has brought in AI scheduling provider Fastbreak.ai to support TGL, its new arena golf series.
Fastbreak.ai will create optimized schedules for future editions of the league, balancing broadcast audience data, player workload and in-venue fan experiences. TMRW Sports has also made a strategic investment in its new partner – joining the likes of the NBA and NHL.
Leading smart ring manufacturer Oura has confirmed its purchase of health tracking startup Sparta Science – its third acquisition in two years.
Oura will integrate the Bay Area-based startup's Trinsic health platform into its offering for enterprise clients, Oura Business.
Peloton has appointed Peter Stern, the co-founder of Apple Fitness Plus, as its new CEO, and outlined a commitment to a more software-focused future.
As it continues its recovery from post-pandemic losses, Peloton is moving away from a dependency on expensive at-home equipment to offer a range of connected fitness services like a strength training app and personalized workout schedules.
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AI-powered sports analytics provider Sportlogiq has bought 8BY8, a provider of cloud-based video infrastructure solutions.
The deal will allow Sportlogiq to create a platform that seamlessly integrates video and data to offer a fuller perspective on organizational performance.
The Sports Technology Awards are an international platform that celebrates and elevates the brightest achievements in sports technology, science, engineering, and design, offering unparalleled recognition and valuable industry connections.
Our panel of over 75 judges – all leaders in sports, tech, and business – will assess entries based on their expertise. And many could be future partners or investors in your work.
Entries are now open, and we’re searching for cutting-edge innovations. Got one? Apply today!
Regular entry rates end next week – don’t miss out!
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The STA Group is a unique B2B company. We connect global sports with the leading minds and work in technology, engineering, science and design.
Engaging with visionary businesses, sports organizations, investors and athletes, our innovative events, fascinating content, and unparalleled, data-led insights support the evolution of the sports industry internationally.
If you create groundbreaking solutions or strive to drive your area of sports forward, connect with us.
With our unique knowledge, network and expertise, we are about so much more than today's trends: we're shaping sports for tomorrow.
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