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The STA Group
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Despite the growing influence of women in sport on and off the field, male sports tech founders remain more likely than their female counterparts to receive investment and early-stage support.
Reflecting on a week at the Web Summit in Lisbon, The STA Group CEO Rebecca Hopkins asks how this dynamic can be challenged – outlining the benefits in performance and product development that a positive change could inspire.
IBM has agreed a multi-year deal to become the official fan engagement and data analytics partner of Formula 1 team Ferrari.
The two iconic organizations will collaborate on an overhauled mobile app, due to be released in the 2025 season, which will analyze Ferrari’s huge stores of fan and performance data to deliver custom insights, personalized content and other innovations that will upgrade the user experience.
Portuguese fit-tech startup BHOUT is to demonstrate its pioneering ‘punching bag with a brain’ ahead of this weekend’s boxing match between former world heavyweight champion Mike Tyson and content creator turned pugilist Jake Paul.
The BHOUT Bag – which uses AI, sensor technology and computer vision to provide real-time performance feedback and interactive workout experiences – will be installed in VIP areas across AT&T Stadium and the Toyota Music Pavilion.
The ATP and UK-based blockchain technology startup Trace have teamed up to create Momentum – a series of digital collectibles based on in-game data produced during the ongoing Nitto ATP Finals in Turin.
Men’s tennis fans will be able to collect free time-limited Traces generated during each of this week’s 15 singles matches, with each item available for 24 hours after the final point.
Zoox has become the first autonomous ride-hailing company to partner with a Formula 1 team, signing a regional deal with Williams.
The Amazon-owned brand will show off its purpose-built robotaxis at fan zones at this month’s Las Vegas Grand Prix, while its logo will appear on Williams’ cars during US-based races in the 2025 season.
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EPCR, the organizing body for European rugby union’s Investec Champions Cup and EPCR Challenge Cup, has brought in Eluvio to revamp its EPCR TV streaming platform.
Eluvio’s technology will enable a full-featured live and on-demand experience for club rugby fans, including multiple audio tracks and dynamic automatic adaptation to ensure low-latency feeds, and provide EPCR with end-to-end content security and anti-piracy services.
AI-driven scheduling solutions provider Fastbreak.ai is to move deeper into the youth sports market through the acquisition of sports impact company SEQL.
The deal will see SEQL build smarter scheduling into its offering to youth and student-athletes, alongside the delivery of free, high-quality media content, educational resources, and community-driven initiatives.
Sky Sports has confirmed the consumer roll-out of Live Sync, which will guarantee the lowest-possible latency for viewers of live streams on its Sky Stream and Sky Glass platforms.
First announced earlier this year, the opt-in feature is initially available on Sky Sports Main Event live feeds and is expected to cut the average delay from 30 seconds to eight seconds.
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